5 Branding & Marketing Challenges Faced By E-Commerce Businesses & How To Overcome Them


The days when consumers had to visit physical stores to purchase goods are now long gone. With the advent of the internet, it is now possible to acquire virtually everything. People now prefer to shop online from the comfort of their own homes rather than at the nearest shopping mall. Due to Covid19’s mobility limitations, online shopping and e-stores have now become the ideal market for both buyers and sellers. Having an e-commerce business (especially in the current era) presents not just a great opportunity for many retail brands looking to digitalise their businesses, but at the same time a set challenges faced by many business owners looking to strive and grow in the industry.

In this article, we will take a look at the overview of the most common e-commerce challenges that industry face today and how Hashtaqs can do to help business with adopted strategies for effective omni-channel marketing solutions.

What is E-Commerce?  

E-commerce is the trade of products or services through electronic systems such as computers, mobile phones and the internet. The rise of e-commerce has not only affected the way that people buy and sell products, but also how companies do business, the terms for which they accept payments and even the very definition of a product itself.

In today’s fast paced, digitally connected world, e-commerce is now seen as the modern way of doing business. With globalisation and an ever-increasing number of people embracing technology every day, e-commerce is booming more than ever. However, this would also mean a new set of challenges that emerge – from both a strategic and technical perspective.

Challenges Facing E-Commerce Today  

The dynamic business of online commerce

Online commerce has undoubtedly become a major part of global business and is ever expanding. This dynamic business will continue to affect all e-commerce businesses big or small. To keep up with the increasing demand, companies need to consider how they can be smart when it comes to online advertising and marketing strategies.

Lack of online visibility

The internet has become one of the most important ways that people use to search for information and e-commerce businesses do not want to be left out in the cold. Consumers today find the products they want online, even before going into a store. Therefore, if your business is not found online, you will risk being missed by them.

Ineffective website design

When it comes to online shopping, no one has the time nor the patience to wait for your website to load. With almost half of all online shoppers saying that “a poor or slow loading site is a major reason for abandoning a purchase” it is important to not only to have an attractive site, but also a quick and reliable one.

Poor use of social media for advertising

The use of social media for advertising is an important part of ecommerce businesses. However, if these ads are not placed or made in the right way, it might negatively impact your business.

Insufficient Employee Training

Employee Training is an essential part of every e-commerce business. If a company does not train its employees to use the right technology and provide the best customer service experience, they will not be able to compete with other businesses in the market.

Choosing the Right Partners For Your E-Commerce Problems

Today, every business owner is considering ecommerce as the next best option for their business growth. With the growing popularity of online business and the widespread use of online transactions, the world is increasingly becoming an “e-commerce” era.

Hashtaqs understand the problems that businesses face everyday and our aim is to help to solve them! Here are some of the benefits that Hashtaqs could offer for your business:

Website development

At Hashtaqs, we are committed to helping eCommerce businesses succeed. Our website development services are tailored toward creating high-quality, easy-to-use websites that help businesses grow. We assist in every step in crafting an efficient working online store, right from design, branding and finally marketing.

Optimising your website with Hashtaqs

With effective Search Engine Optimisation, your business can leverage on its power to drive visitors to your ecommerce business. Our team can help set up and manage your online presence, utilising innovative strategies that would help with your business’ success and growth.

E-commerce website design

E-commerce website designing is one of the easiest ways to market your business online and to promote it through the internet. Companies can easily increase their sales if they have a successful ecommerce website designing, that helps to increase their brand awareness and eventually convert more visitors into potential customers or leads.

Social media marketing

Social media platforms are designed to help deliver the best online experience to your customers and keeping them fully engaged with your brand. By going beyond social media ads and taking advantage of Hashtaq’s full suite of marketing tools, you will be able to optimise your content for better reach and targeting, convert more sales and finally drive maximum return of investment (ROI) from every marketing dollar your business spends.

Effective employee enhancement by Hashtaqs

Improve the performance of your ecommerce business with Hashtaqs ecommerce training. We have a variety of online courses, including digital literacy, omnichannel marketing, and functional courses that will help you navigate the rapid shifts in technology and customer behavior.

Why Hashtaqs?

At Hashtaqs, we work with you as your partner by offering high-quality products and services at affordable prices. We create a customized strategy for your e-commerce business so that you get the best results for your unique goals. Our experts are always updated with the latest offers to keep you ahead of your competitors.

Hashtaqs uplifts businesses through business, brand and digital transformation. We provide advisory and implementation activities in brand transformation, marketing, digital transformation and internationalisation of businesses. We also upskill individuals through customised learning development programs and business coaching.

Our consultancy work is supportable with the funding scheme for local SG businesses up to 70%. Contact us for a consultation at +65 8868 1418 or email us at [email protected]. For more info, visit www.hashtaqs.com

Share this post with your friends

Related Posts

It's Time To Super-Charge Your Business With Enterprise Development Grant (EDG)!

Get Up To 70% Funding From Enterprise Development Grant! Apply Now Before 31 March!


Leave a Reply

%d bloggers like this: