Search Engine Optimisation (SEO)

What is Search Engine Optimisation?

Search Engine Optimisation or SEO for short is defined as a process of growing the quality and quantity of a website traffic by increasing its visibility to users of a search engine.  

Why is Search Engine Optimisation (SEO) important?

Visibility and Rankings

• Increasing visibility generally means making it easier for prospects to find you, when they are searching for something you have to offer. Visibility is also directly linked to your rankings on a search engine.
• Therefore, the higher you rank on a search engine result page, the more likely prospects are going to see you and click on your site and the more effective your SEO efforts are, the higher your ranking and the better your visibility is on every search engine channels.

Web Traffic 

• One of your main goals of SEO is to increase the web traffic and this will only be made possible only after you have increased the visibility and rankings of your web page. Ideally, your goal at the end of the day should be ranking among the top five positions and in the end number 1.

Authority

• This means that your website should be trustworthy, of high quality, relevant and with something to offer to your audience. The more authority a site has, the higher the rank will be, and therefore prospects will come to trust your brand more.

Creating a better visitor experience

• It improves the usability of your site and creates a seamless and positive customer experience for your targeted audience.