MICE stands for Meetings, Incentives, Conventions, and Exhibitions.
It’s an important industry because MICE visitors are usually on business and often spend more than leisure travelers.
Meetings, incentives, conferences, and exhibitions, or Meetings, Incentives, Conferences, and Events (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose.
Meeting – Is a general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Meeting planners and other meeting professionals may use the term “meeting” to denote an event booked at a hotel, convention center or any other venue dedicated to such gatherings.
Incentive – Meeting event as part of a program that is offered to its participants to reward a previous performance.
Conference – Participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character – features which tend to facilitate the exchange of information. The term “conference” carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives.
Exhibition – Events at which products and services are displayed.