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Omni-channel Marketing Masterclass

Omni-channel Marketing Masterclass

Synopsis

Integrated and omni-channel marketing has been poorly understood from marketeers and business owners. Often, due to the lack of knowledge in integrating both digital and offline marketing methods to maximise ROI, implementors only select the most comfortable mode of marketing and do not know how to track results.

In this course, you will get to learn the tips, strategies and digital tools on how to implement omni-channel marketing strategies and measure your sales and marketing performance.

Join us for a virtual interactive training session with exercises, videos and Q&As online.

Learning Outcomes

Wonders of omni-channel marketing

Developing integrated marketing plans and strategies offline and digitally to maximise ROI.

B2B & B2C Marketing strategies

Know what marketing channels work best for your B2B/B2C/B2B2C Channels

Web & content development & marketing

Learn basic website creation to content development on your blog and social media channels to increase marketing exposure

PR marketing strategy to grow virality

What content would the media feature? How do you gain interest from media through unpaid content?

Analysing brand health & marketing performance through digital tools

Digitalise your business and track your customers and marketing performance through digital tools for more effective decision making.

Course Outline

  • What is omni-channel marketing?
  • Understanding the difference between multi-channel vs omni-channel marketing
  • Understanding the importance of integrated marketing strategy
  • Exploring the various marketing stages from brand awareness, lead generation and engagement
  • Developing O2O marketing strategies with offline & digital marketing
  • Exploring B2B and B2C marketing strategies
  • Discovering the customer journey and decision-making process
  • Managing and analysing your brand health
  • Content development and marketing for different marketing channels (Blog, Linkedin, Facebook, Instagram)
  • Developing PR strategy to increase media presence and virality
  • Implementing basic SEO strategy in your business
  • Analysing your sales and marketing performance through digitalisation
  • Understanding the fundamentals of website development (WIX and WordPress)
  • Understanding the benefits of CRM and social analytics marketing tools
  • Understanding how chatbot can engage with your prospects speedily

Who Should Attend?

  • Business owners
  • Corporate leaders
  • Marketing professionals
  • Freelancers who want to build following on professional networks
  • For those looking for job opportunities

Sessions

  • 16.5 hours of intensive training
  • 2 X half-day sessions (4 hours each)on 4-5 July 2020
  • 1.5 hour online tutorial training incl. Q&A x 4 sessions (every Fri 4.30-6pm from 10 July)
  • 1.5 hour Project review session x 1 session
  • 30 min 1-to-1 coaching x 2 sessions
  • Notes, exercises

Trainer

  • >12,600 Linkedin followers
  • ACTA-certified
  • Double major in Psychology & Marketing
  • Brands for Good Award Winner 2019
  • Featured in CNA938, The Business Times, Astro Radio,
  • e27, SME Magazine, Singapore Guidebook, AIME, The Economist, Marketing in Asia, etc
  • Specialist in brand transformation and omni-channel marketing strategies
  • For more information: linkedin.com/in/renee-tan-5aa13619
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