Search Engine Optimisation, or SEO, is the art and science of enhancing a website’s visibility on search engines like Google, Bing, and Yahoo. It involves optimising various elements on a website to align with search engine algorithms, making the site more relevant and appealing to both users and search engines.
Our SEO services encompass a comprehensive approach, addressing on-page factors, technical aspects, and off-page strategies to ensure your website not only ranks higher but also delivers a seamless and valuable experience to visitors.
Compared to traditional advertising, SEO is a cost-effective marketing strategy. It targets users actively seeking information, reducing marketing costs while delivering measurable results. SEO is an investment in long-term success.
While it requires ongoing efforts, the results, once achieved, can provide sustainable visibility and traffic over an extended period.
SEO tools and analytics provide valuable insights into user behavior, preferences, and the performance of your website.
One of your main goals of SEO is to increase the web traffic and this will only be made possible only after you have increased the visibility and rankings of your web page. Ideally, your goal at the end of the day should be ranking among the top five positions and in the end number
Increasing visibility generally means making it easier for prospects to find you, when they are searching for something you have to offer. Visibility is also directly linked to your rankings on a search engine.
Therefore, the higher you rank on a search engine result page, the more likely prospects are going to see you and click on your site and the more effective your SEO efforts are, the higher your ranking and the better your visibility is on every search engine channels.
This means that your website should be trustworthy, of high quality, relevant and with something to offer to your audience. The more authority a site has, the higher the rank will be, and therefore prospects will come to trust your brand more.
It improves the usability of your site and creates a seamless and positive customer experience for your targeted audience.
E-commerce SEO, or Search Engine Optimization, is the strategic process of enhancing the online visibility of an e-commerce website. It involves optimizing various elements—such as product descriptions, meta tags, and site structure—to improve rankings on search engine results pages (SERPs). The goal is to attract organic traffic, increase visibility, and drive relevant users to your online store.
Executing an effective SEO strategy for E-Commerce includes the following main points:
Make sure your keywords are all in the right places. This step is to ensure Google knows exactly what your page is all about.
SEO is not just all about keywords. There is a technical side to it which includes site speed, user experience, mobile-friendliness and working links. It is all about providing the best possible experience for your users.
Ensure that you target keywords that are easy to rank for, have decent search volume and more importantly high conversion rates. Understand the buyer’s intent. Are they ready to buy or just browsing around for the best deals online?
Describe as how do you set up your navigation, category pages and product pages. It is about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it.
This step does not necessarily need to apply for everyone. It is only applicable if you have an existing physical store or just want more local site traffic. A local SEO can give you a boost in traffic in that area.
On the whole, content is considered one of the easiest ways for your store to rank for more keywords and to build more backlinks.
Google only cares about both content and links more than anything else. You will need to collaborate with bloggers and website owners to acquire those external links.
They are a holistic approach to enhancing your digital presence, establishing credibility, and driving tangible results for your business. Let us navigate the intricacies of SEO to elevate your website's visibility and impact in the online landscape.
Here in Hashtaqs, we drive website traffic by uplifting the visibility of a business through search engine optimisation and focus on keyword domination and content development.
For any queries regarding our content marketing services, advisory and consultation appointments kindly contact us at
+65 8868 1418 or email at [email protected]
Copyright 2023 Hashtaqs® Pte Ltd. All Rights Reserved.
Copyright 2023 Hashtaqs® Pte Ltd.
All Rights Reserved.
