Developing an effective website presence is imperative for sustainable business growth. While you may be concerned about your social media pages, if your website does not appeal to your audience, your digital marketing efforts will go down the drain. Taking this fact into account, future-minded companies are now increasingly investing in website development so they can comfortably meet the needs of their tech-savvy consumers.
It is no longer a question to ask whether website development is important, we know it is more than ever. The question is how to understand why the behaviour of modern consumers and develop website solutions that can produce optimum results.
First Impressions Count
When someone is looking for the products, you sell or a business solution like yours, they consult Google, Bing, Yahoo, or whichever search engine it might be.
Study shows that nearly 90% of your website traffic results from search engines.
Whatsmore, the closer you are to the top search engine results pages, the more likely it is that people will visit your website, giving you that opportunity to make a good first impression, and from there make your sales.
Legitimacy
Beyond getting found and creating a good, lasting first impression, your website serves to legitimize your existence in the market.
Upon first use, any prospects that are taking the time to browse your site and view your products and services need to understand that you are a real player, and that you are smart enough to know that your customers are weighing up doing business with you based on how you decide to present yourself online.
No business is without its competitors, and in the Digital Age, a competitor with a better, slicker, more useful, and intuitive website development than yours will present as being more in-tune with the modern business world. Whether that happens to be true or not often doesn’t matter – for what does matter is the lasting impression that your website leaves with your potential customers. A good website development markets a good brand.
Wider reach
One of the main goals of establishing an enterprise is to grow in terms of customer base. There are a myriad of ways to achieve this, but each of them has a different set of results. When it comes to website development, there are some major milestones achieved.
The first one is that it puts the brand name out there. Essentially, when the website is available on the world wide web, the company is then on a global platform. This means that the little-known enterprise can be searched and provide products to far-off customers.
It is these services that aid to reduce the distance for the customers to access the activities. Here, there are other options such as purchasing or ordering the product on the website. Furthermore, the company still keeps in touch with the local customers.
A Library for Educational Material
Your website also serves to furnish potential customers with all the information they could need to learn more about what services or products you offer and to persuade them that your business is better placed than any of your competition to serve them.
For all the content that you create – be it for raising brand awareness, generating leads, or positioning your brand as an industry authority – it will all be hosted on your website, and when users arrive, they need to be able to navigate easily to the most relevant sources.
Your website must demonstrate your products or services, draw visitors towards important downloads, capture their contact information, amplify your brand message, and of course serve as a sales hub to boot. In short, everything needs to take place on your website, which indeed is why it needs to be treated as the most important marketing tool at your disposal.
Think of your website site as an interactive brochure that speaks with different groups and converts visitors into prospects and customers. It is an extension of your brand and an example of the quality of work you do.
Although a website development project can be a substantial investment, it doesn’t have to break your budget; it just needs to effectively communicate with your market and support your brand. Yet when you develop your website with rich content and some basic marketing functionality, you gain broad and potentially lucrative marketing capabilities.
Here in Hashtaqs, we develop an attractive and user-friendly website to suit your business needs and integrate useful tools such as chatbots, Whatsapp, CRM, etc for a complete solution to shorten the customer service cycle and manage your leads effectively.
You could leverage on various website development platforms such as WordPress, WIX or Squarespace to help you convey your business message clearly to your customers.
We could also assist businesses in creating a compelling brand story on their home page that differentiates themselves from their competitors. Hashtaqs provides customized website development services for businesses that includes design & strategy.
Hashtaqs uplifts business through brand transformation and marketing advisory and implementation online and offline, internationalisation through business matching and community development.
Our consultancy work is supportable with the funding scheme of up to 80% for local SG businesses. Contact us for a consultation at +65 8868 1418 or email us at [email protected]. For more info, visit www.hashtaqs.com
