There is no doubt that social media marketing is one of the most effective ways to reach your target audience. With social media, you have the power to grow your brand awareness and attract more potential customers.
For businesses, your social media marketing strategy does not stop at social media alone, the strategy plays a vital role in the online promotions of your brand. You can direct thousands of visitors to your website by leveraging in social media effectively.
In order to maximize the potential of your chosen platforms, there are social media marketing tools that can help to simplify your processes.
Coming up with new and original content is essential in any social media marketing strategy. BuzzSumo Content Research Tools helps you to consider new perspectives when you are feeling stuck for content.
On BuzzSumo, you can search to quickly find fresh content ideas, social media platform insights and identify influencers if you’re looking to collaborate.
Research content as you go with the free BuzzSumo Chrome extension, providing immediate analysis of the content you are viewing in just one click.
AnswerThePublic will give you lots of long-tail keywords that you can use to create great content and increase the chances to rank in a Google search through traffic.
It takes questions from both Bing and Google and displays them to you in a categorized infographic form. Once you enter a general search term into the system, it will give you various keywords in a question format. The results are split into categories relating to the type of questions (what, who, why, can, how etc.)
2) Social Listening
Social listening is a great way to keep tabs on what customers and prospects have to say about your business, product & services, content, support, and more.
It entails monitoring your brand’s social media profiles for customer feedback, direct mentions of your brand, and any conversations with relevant keywords, topics, competitors, or industries. This is followed by an analysis of that information. Any resulting conclusions will help you determine the best ways to improve your social media strategy, brand awareness, and social presence.
Mention has the capacity to track millions of content sources across 42 languages to monitor brand mentions all over the world. You can select which content you would like to tune out; so that you will only pay attention to trends that matter.
Talkwalker is one of the most comprehensive social listening tools available. With AI-powered technology, this tool can monitor online conversations in real-time and analyze them. It covers news websites, blogs, social networks, and other forums in more than 180 different languages.
3) Content Creation
Content creation for any medium can seem effortless, yet it requires a lot of time and skill. Whether it’s creating the perfect Instagram image or writing an engaging tweet, creating content for social media needs effective planning, as well as the right social media marketing tools for content creation.
Canva is a social media marketing tool that businesses can use to make stunning images, graphics, and other visual marketing content. There are many ready-to-use templates in Canva, with pre-set image sizes that you can use to create your designs. All you have to do is to customize the photo and logo with your very own. You can even download royalty-free images or use Canva’s image library. If you want even more customization, then sign up for the paid version of Canva. With a premium account, you are to include brand colours, GIF animation, or even resize pre-set templates to specified page dimensions.
Biteable is a social media video maker to create ads, slideshows, and more. Biteable includes more than 100 professionally designed templates and a huge selection of sounds and music tracks. You can also upload your own content to edit and share your creations with a single click.
Motionbox is an online video editing tool that allows you to add photos to your unique videos with ease.
This is the perfect tool for those who want to create engaging videos where an image appears in the video when a speaker is talking about a particular topic.
Motionbox offers a simple user interface with the simple drag-and-drop editor that enables users to add photos, watermarks, gif images, logos, and integrated Unplash images to the timeline to create unique videos.
Promo is an online video maker tool wherein you can easily create video advertisements, product videos, social media videos, and more. Promo helps promote your business, widen the reach, improve brand awareness, attract and engage customers. Promo is a perfect tool for any marketing strategy.
4) Content Scheduling
Hootsuite is a powerful tool to schedule and monitor your content on social media. It allows you to automatically schedule posts on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and YouTube either individually or in bulk.
Hootsuite enables you to schedule posts from anywhere on the web via mobile app and Chrome extension. It provides a full report of your social channel activities to track trends, measure team performance, and make changes in the strategies if required.
MeetEdgar is a different solution than other social media scheduling tools. It assists you in uniquely scheduling your content with its feature of evergreen posting that does not leave your queue empty.
Once you schedule your post there, it saves the post in the library to reuse later. MeetEdgar supports Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
MeetEdgar has a posting queue that never leaves your content trail empty. It recycles your evergreen posts forever.
Social media analytics can provide insights into which platform and posts are resonating with your target audience. This is important for your social media efforts as it can help you understand your audience better. Once you get to know them better, you will be able to gauge the type of content they are looking for.
Google Analytics is one of the best ways to track social media campaigns and even helps to measure social ROI. Google Analytics is a valuable tool in analyzing social media traffic, and to find out which are the most effective channels that have yielded the best results for your campaigns.
Today, there are many social media marketing tools out there to choose from, and sometimes it can get a bit overwhelming. When you start to understand what are your brand’s end goals from a social media marketing tool, the decisions then eventually becomes easier.
Here at Hashtaqs, we help your business make informed decision-making strategies through insightful reports as well as detailed analysis on your brand health and performance on multiple social media platforms. We will help you determine which social media marketing tools suits your business best.
For any queries regarding our services, advisory and consultation, kindly contact us at +65 8868 1418 or email at [email protected].