All brands need a video marketing strategy one way or another. This idea is not new. The only thing that has changed in 2022 is just how important video has become on every platform and channel available.
Video is no longer just one strategy of your overall marketing plan. It is central to your outreach and campaign efforts especially your social strategy.
Over the last couple of years, the importance of video has surged as an important content marketing form. Whether you are using Facebook, Twitter, Instagram or YouTube, video has revolutionized marketing. In fact, according to a HubSpot research, it is found that more than 50% of consumers want to see videos from brands more than any other type of content.
Video marketing for business is all about using video to promote and market your product or service effectively. Reaching out to your audience, improving engagement, educating customers, and ultimately boosting conversions.
With a little planning and a sprinkle of creativity, any type of brand or business is able to create marketing videos that will amaze its audience. If you are still hesitating about the value of video marketing for your business, the following are just some facts that might convince you.
Mobile users love video
It is estimated about 57% of all videos are played on mobile devices, and at the same time, Statista reports that mobile users grew to more than 2.33 million in 2021. This points to the fact that mobile video is rising up to take a central role in influencing and enhancing the sales process.
So, if you need one good reason to use video marketing, it is because of mobile users, or your potential customers that love it.
Connect with consumers
In this fast-paced world we live in, it keeps getting harder and harder to get people’s attention. A video can bring a captivating and original spin to your marketing strategy.
The real reason you will want to embrace the pivot to video? Customers simply respond better. A video is an immersive experience. Customers who watch video content tend to connect with and remember the information far more than what they read.
Part of this is just human nature. We naturally feel a greater connection to another human being on-screen talking to them, than towards a wall of text. This is why video marketing for business can often be so powerful.
Videos can evoke emotions better than just about any other medium. The power of video really cannot be understated. The combination of voice, image, music, and more can combine to create something really compelling.
Brand awareness
The more senses that are involved in the experience, the more it stays with you. This is just how the brain works. For digital marketing, a picture is worth a thousand words, because words alone are not powerful enough to create a similar experience, than what the eyes can see.
With video marketing, you get sound and visual stimulation, along with powerful content. Whether it is to share your brand’s mission, explain how a product works, or educate your audience on a topic, you can always tell a compelling and memorable story with video content.
Video marketing helps consumers to understand your product or services easily, and it is not just applicable to finding new customers or to increase sales, but on overall consumer satisfaction or journey. Videos are short, easily digestible and entertaining. This immediate engagement and accessibility make video the way forward for any business looking to bring stale data to life, educate their team or demonstrate the brand’s unique selling point to their target audience.
Better search engine ranking
Whether we like it or not, the success of your business online marketing relies a lot on how high Google and other search engines would rank your website. Prioritizing SEO strategy for your business is important, if you want to be sure word about your business is accessible and easy to find on any search result.
Google has been increasing the amount of importance that video holds in their ranking system. Increasingly, the presence of video content on your website will help you climb the ranks of their page results. With a few videos in hand, you can build a formidable SEO strategy and see an increase in traffic to your online site.
Improve conversions & sales
Video marketing if used strategically can benefit your business. It has been shown to have a fantastic impact on ROI with a proven track record of boosting brand awareness, increasing lead generation and improving conversion rates.
It is important for any business in the modern era to consider the power of video marketing. If you are in the process of attempting to get the word out about your business, Hashtaqs has the omni-channel marketing capabilities in uplifting businesses through online activities such as digital marketing and content production, and also hybrid activities through B2B and B2C events, seminars, webinars and expos in-house and externally, to expedite our clients’ business growth through extensive marketing exposure.
Hashtaqs uplifts business through brand transformation and marketing advisory and implementation online and offline, internationalisation through business matching and community development.
Our consultancy work is supportable with the funding scheme of up to 80% for local businesses. Contact us for a consultation at +65 8868 1418 or email us at [email protected]. For more info, visit www.hashtaqs.com.
