Pandemic-stricken businesses have been challenged with low traffic to their storefronts or offices, so that limits the opportunity for businesses to engage with their customers and prospects, educate them and promote their new product offerings.
In order to increase virality and visibility, forward-looking businesses should explore various digital marketing options to reach out, educate and engage with potential customers. One of the most effective ways is through content creation via Youtube marketing. Videos can be re-taken, edited, beautified and made readily available on-demand on Youtube. What’s more, it’s free to start a Youtube channel!
YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world.
Which of course means huge reach and immense possibilities for increasing awareness of your business, driving more traffic and engagement, and generating more leads.
Whether as a small business or a brand, it is vital to continually think of new ways and strategies to get your products and services across to as many people as possible.
Apple is a great example as it has been successful with producing engaging video content where they apply story-telling techniques to showcase their products offerings. This technique guides viewers through relatable narrative-based content that gets to the heart of their pain points and ignites an emotional connection, which makes consumers want to be part of the brand’s community.
There is no denying it; video marketing has been on the rise over the past few years, growing ever more popular and accessible for brands. While popular social media platforms such as Facebook, Instagram, Twitter, and recently TikTok may be great places to invest for business growth, Youtube still remains at the top as one of the most preferred social video apps with 2 billion active users every month, uploading, commenting and creating new content for their business or personal use.
Often referred to as the world’s ‘second most visited site‘ & the ‘second largest search engine‘ the world, Youtube is able to help in making video content found easily and engaged with thoroughly, provided if one were to follow these simple steps:
Know your audience
With any type of content produced, at the end of the day, it needs to be aligned with what the audience wants. Whether you are writing a blog post or creating a Youtube video, start by knowing and learning about the audience and what type of content they want to see from your brand or business.
If you are just starting to promote your channel, take reference from competitors or other video creators in the business industry. Analyze and understand which videos get the most views and engagement. This little exercise will give you an idea on what topics your audience wants to learn about and what sort of video style they would be more inclined to watch.
Create and publish educational, interesting and dynamic content.
The real reason people go online is to either find an answer to a question they are searching for or to be entertained with content especially on videos being uploaded by creators.
The easiest way to grow your channel is to build on great content. However, it does not necessarily mean that you have to build it from scratch. Some of the best videos can be build through just engaging, valuable, useful and actionable content that you may have already created before starting a Youtube channel.
Optimizing your content
Emphasizing the importance on SEO is also a must in any platform or website content. In order to increase the search chances of showing up, you would want to follow these best practices:
Include target keywords at the start of your title. Highlight the benefits your video has to offer in comparison to others. You can use tools like Google Keyword Planner to help you find specific and trending keyword searches on the Internet.
Summarize the video content in no more than 200 words including specific keywords repeated a few times.
Besides categories, you can also add tags to your videos to give YouTube more context about your video content. Include specific keywords as the first tag and a few relevant ones as well.
Ensure the video is keyword optimized and more importantly showing the benefits of watching the content.
Identify the problem you will solve within the first 30 seconds of the video and use stimuli to keep the audience interested to watch it until the end.
The educational segment of the video that provides the solution to the problem outlined at the start.
- Call to Action (CTA)
End with a strong call to action at the end, either to like, subscribe, comment or links to redirect the audience back to your site.
Take a look at our Hashtaqs Youtube channel and latest video to get an idea of how it is done.
The hardest thing to do is to always get the ball rolling. Take the plunge and see if Youtube might just be the next best thing for your business in the long run.
Hashtaqs is able to help implement effective Youtube marketing strategies that accelerate and drives business growth through our customised solutions to meet your branding needs.
Hashtaqs uplifts business through brand transformation and marketing advisory and implementation online and offline, internationalisation through business matching and community development.
Our consultancy work is supportable with the funding scheme of up to 80% for local SG businesses. Contact us for a consultation at +65 8868 1418 or email us at [email protected]. For more info, visit www.hashtaqs.com.