Instagram is one of the most popular social media platforms with over a billion users and over 500 million of them are active users. With its ever-changing features, there is no surprise that more people are now utilizing Instagram as one of their marketing tools.
However, as a platform, it also may not be the easiest to stand out and get people’s attention. On top of that, the app features a mix of personal accounts, content creators, cute animals and top-selling brands.
So how do you differentiate yourself from a pool of creators and brands who are all competing for the same group of audience?
Here are 4 quick strategies to help with growth in Instagram and to stand out from the rest of the competition.
1. Understanding your why
Have a clear vision, understand why you created the account in the first place. A vision should be the foundation of your account. Not only does it help people to understand why your account exists, but it also helps you to have a clear structure for the type of content you want to showcase.
Instagram is a very visual platform. The way your account looks does play an important role. At one glance people who visit your account should have an idea about your brand. Have a clear profile photo or a logo if you prefer. Use no more than 2 or 3 type fonts throughout your feed. Choose a colour palette that best reflects how you want your brand to represent to your audience (E.g Is your brand fun? Serious? or Professional?)
Develop a voice for your brand. A voice is a distinct and steady personality of your
brand. Understanding the difference between a voice and tone will help you in deciding
this. Use this voice consistently throughout your feed.
Add value to your content. What’s in it for them if they follow you? Understand your followers’ pain points and find solutions that they can understand and apply. Motivate and inspire them. Your content should be educational, empowering and entertaining.
This combination of Instagram tips is key to optimizing your presence no matter the industry you may be in.
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