If you are a brand or business hoping to thrive and boost your sales on social media, mastering Facebook marketing is key to your success in today’s growing digital landscape.
Facebook may be a social media platform where family and friends can LIKE, share or leave comments and messages on family gatherings or holiday vacations, but as a business platform, it can also be a place where audiences connect with businesses big and small.
Statistics show that two-thirds of all Facebook users, visit a local business Facebook Page at least once a week.
Facebook is the biggest and one of the most important social media network platforms today. With more than 2.8 billion people every month, there is a lot of potential eyeballs and opportunities for your brand and business. Facebook is a one-stop marketing platform and no other social media platform comes even close. Once you understand how to use its tools, it will then help you to craft a great marketing strategy to cater not only to your needs but to your potential prospects as well.
Facebook Personal Page
The personal page is the very first thing that one sees, every time they log in to their account. It is the same page used for connecting with both family & friends. However, business owners are hesitant to include their page as part of their Facebook marketing strategy. Utilizing your page is essential, as it is one of the most effective ways to connect with your network and build your brand or business.
Especially when you are just getting started, it is important that your friends and family know about your business and what you do. Word of mouth and getting referrals are powerful ways to build up a business, and this can only happen without being too salesy or spamming your page with content for your audience.
Facebook Business Page
A business page gives you access to a whole new set of tools that are not available through your personal account. Part of the Facebook strategy should concentrate on keeping your content relevant and largely business-focused that your clients would find useful, interesting, and valuable.
Facebook stories are fun, light-hearted and the casual side of your marketing strategy. It is an effective way to share quick moments or behind the scenes of a brand or business within a 24 hour period. Use them once, twice or as many times daily depending on the nature of the business, market, and audience.
Facebook Live is a live broadcast feature, where you can create or even stream live videos directly from either your phone, desktop, laptop or any video supported app like Zoom. It may be intimidating to go live at first, but these are necessary when you need to reach to out a larger group of audience or even to boost the web traffic to your business page. This feature will come in handy if your business requires product demos, reviews, live webinars or even live competitions.
Facebook Messenger is Facebook’s dedicated messaging app and platform. According to Hootsuite, it is found that over 1.3 billion users around the world use Messenger to stay connected with friends, family and businesses.
The platform feature supports text messaging, voice, 1 to 1 and group video calls. Users can also personalize their experience with a selection of chat themes, stickers and custom reactions featuring avatars.
Messenger is also a popular customer service channel for brands or businesses that have a presence on Facebook. It can be used to answer questions from customers or serve as an advertising channel for your list of products and services. Whatsmore, the messenger feature is free to use for anyone with an account and with a working internet connection.
In order to have a well-rounded Facebook marketing strategy, one should also consider implementing Facebook ads as well. Facebook ads allow you to zoom in on your target audience and identify the buyer persona for your brand or business.
This includes details like their age, gender, income, occupation, geographical location and psychographics, which includes their values, attitudes, lifestyles and what other interests they like. With this information in mind, it then becomes easier to analyze their pain points and problems, and eventually craft effective ads that will address the solution for them.
GoPro Case Study
An example of a brand that has executed an effective Facebook marketing strategy is GoPro. Their Facebook page is filled with a mixed selection of videos and images that screams adventure, action, and adrenaline. There may be one or two videos that may feature their product specifications or features, but in most of their lifestyle videos, you would rarely see their products being featured or shown together with the type of activity.
It is these types of videos that work without being too hard sell or even pushing the audience to purchase their products today. GoPro is able to generate unprecedented engagement with almost every piece of content because they know exactly who their buyer persona is and which type of content will best resonate with them.
As Facebook continues to upgrade their list of features and services, there is a lot to learn when it comes to Facebook marketing, and many more tools that are yet to be explored to help you with your marketing strategy. The good news is that anyone can get started with it without spending a single cent, and more complex strategies and campaigns will be there whenever you are ready to take things to the next level.
Here at Hashtaqs, we can help you understand all these features and help you utilize them to create an effective Facebook marketing strategy that suits your business needs.
Hashtaqs uplifts business through brand transformation and marketing advisory and implementation online and offline, internationalisation through business matching and community development.
Our consultancy work is supportable with the funding scheme of up to 80% for local SG businesses. Contact us for a consultation at +65 8868 1418 or email us at [email protected]. For more info, visit www.hashtaqs.com.