When it comes to online video sharing, YouTube is without a doubt the only social media destination. The platform has established itself as a peerless video portal where modern culture unfolds everyday. As a result, marketers have turned to YouTube to build brand relevancy and spur their video marketing strategies. However, positive results are sometimes hard to come by, especially for marketers who are not abreast of key YouTube marketing trends and new features.
The following features are the top 3 marketing trends, that any brand or business should not in any way ignore in 2022.
Until a few years ago, YouTube was a video platform primarily focused on videos on demand. Users could upload their videos and share them on their channels. With the growth of live streaming popularity, YouTube decided to add a new feature and call it YouTube live, which is their live streaming tool.
Whether you run industry-wide conferences or small meetups, you can now give your subscribers the option to watch your events live from the comfort of their homes (or even offices). Live video is undeniably one of the most effective ways to deliver content and grow your online community. Through live streaming experiences, content creators get to present their businesses and personal brands up close to their audiences, and at the same time interact with them live to establish a deeper connection between them.
Content creators for businesses and personal brands can take massive advantage of this platform. Many users go to YouTube to search for videos related to their interests, so the platform works as a search engine. Plus, YouTube is owned by Google, and related videos will always show up on Google searches at the top.
At the start of 2020, TikTok became the top fastest, growing application with over 850 million downloads in a short time. After seeing TikTok’s success in taking the world by storm, YouTube then decided to work with a similar main goal of providing the experience as TikTok, but aimed towards a larger community of content creators called YouTube Shorts.
Whereas audiences have embraced long-form videos on familiar themes, short-form video has become a laboratory for new storytelling formats. Businesses that produce YouTube Shorts alongside their long-form videos can illustrate how quick bites can give audiences a novel experience.
YouTube Shorts is made for anyone to connect with newer audiences using only a smartphone and the Shorts camera in the YouTube app. YouTube’s Shorts creation tools make it easy to create short-form videos that are up to 60 seconds long.
(YouTube Shorts on mobile)
(YouTube Shorts on desktop)
Until recently, users on YouTube could only communicate with other creators through comments and likes. However, YouTube has now created a new feature called “Community” tab. The community tab is one of the important ways YouTube is helping its users build relationships with their audience.
The Community Tab is a great place to promote older videos, services or even products that you sell. While you do want to balance both value with promotion, promoting things in community posts can be much easier and more effective than in a full video.
Content creators can also communicate with the audience about their latest videos, latest news, interesting questions, and much more. You could also interact with the audience via polls, texts, messages, videos, Gifs, and much more.
Hashtaqs is able to help implement effective Youtube marketing strategies and incorporate these new trends that accelerate and drives business growth through our customised solutions to meet your branding needs.
Our consultancy work is supportable with the funding scheme of up to 80% for local SG businesses. Contact us for a consultation at +65 8868 1418 or email us at [email protected]. For more info, visit www.hashtaqs.com.