Is email marketing still effective? Most definitely! 99% of users check their email every day, or even several times a day. While the digital marketing landscape changes dramatically every year, email marketing is one of the most effective ways to reach and engage your audience.
However, for it to work, you will need a fool-proof email marketing strategy plan that communicates to prospects and customers without being too in-your-face. That said, here are a couple of reasons why email marketing is still relevant for your business today:
Larger Reach
It is anticipated there will be over 4 billion email users by the end of 2022. That is almost 50% of the world’s population. You simply will not find as many people on Facebook or in any other social media platform with that growing number. It is also a fact that most people check their emails at least daily or more often than not, several times a day.
Let’s face it: Even if your most loyal customers do not visit your website daily. It is not because they are not interested in your content; rather they simply have other more important things to do.
This is where email marketing comes in. Use emails to remind your audience of your brand and show a sneak peek or even a glimpse of the type of content that your website offers. Send them summaries of your latest blog posts, upcoming events. new products or even special promotions and offerings. Businesses and customers can choose to click whichever topics or content that interests them and read the rest directly from your website.
Email is a platform where you can get almost everyone every day. Notifications will pop up on people’s PCs, smartphones, or tablets, presenting an opportunity to hear what you have to offer.
Targeted Audience
Email marketing is targeted, meaning you can send emails to a particular known demographic, age group, location and audience. This is much better than running TV or radio adverts where you do not get to choose who sees or hears your ads.
With such capabilities, you can also personalize your emails so that they resonate with the target audience or the particular customer in question. This will do wonders for your conversion rates and reduce prospective customers’ chances to mark your emails as spam.
Integrates with Other Marketing Channels
Email marketing in general is not a successful marketing strategy on its own. Rather than using it as an isolated tool, your marketing efforts will be deemed successful, if it is a part of many inbound marketing campaign channels for your business.
Emails help amplify other channels in your integrated marketing campaign, such as social media marketing and content marketing. Place clickable social media icons on your newsletter’s footer and embed your social media posts on your emails. That way, your customers can follow your social media profiles for the latest updates and product launches.
Emails are also perfect for promoting your webinars and sharing more information about them. Regardless of the marketing campaign, you are running, you can almost always use email to reinforce it. That is how versatile it can be.
High ROI and Conversions
Among all other marketing channels, email marketing yields the highest return on investment (ROI) for the past 10 years. It also has the highest conversion rate for purchases made in response to promotional messages.
In addition, compared with social media, email is deemed 40 times more effective in acquiring new customers. You are also more likely to get click-throughs from email marketing than tweets.
Most businesses are laser-focused on driving conversions. Regardless of whether they do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers. When it comes to conversions, there is nothing more powerful channel than email.
Cost Effective
It is time to talk about dollars and cents.
No matter what new tactics or strategies arise in the next few years in the digital marketing world, one thing will always remain the same. Companies need to find new tactics that allow them to maximize their marketing budget while still achieving their overall goals.
Email marketing is as inexpensive as you need it to be. As your business grows, your email needs will too. Most email platforms will let you upgrade and expand your plan as needed.
Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience. Traditional marketing tactics like TV, print ads and direct mail can become quite costly with all the fees involved.
Apart from being cost-effective, it is one of the simplest marketing methods around. All you need is a few professionals who know the job. With a smart strategy, software, and a little bit of grit, you can develop an email campaign that delivers ROI.
If you do not have an email marketing expert on your team, may be it is time to partner with a digital marketing agency that offers you a range of marketing services that is well-versed and can help you grow your email list.
At Hashtaqs, you get a dedicated specialist that will help you run impactful marketing campaigns that boosts engagement and profit.
Hashtaqs uplifts business through brand transformation and marketing advisory and implementation online and offline, internationalisation through business matching and community development.
Our consultancy work is supportable with the funding scheme of up to 80% for local businesses. Contact us for a consultation at +65 8868 1418 or email us at [email protected]. For more info, visit www.hashtaqs.com.
