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Get Creative: Tips on Naming Your Business for Success in 2023

This article is contributed by Grant Polachek, Head of Branding, Squadhelp.

Starting a business is an exciting and fulfilling endeavor. The journey of entrepreneurship can be challenging, but it’s worth all the hard work for those who want to create something that will leave their mark on the world.

In today’s competitive landscape, entrepreneurs must understand how to develop a successful roadmap from concept to launch. This article will provide an overview of some key steps you’ll need to take if you’re looking to start a business in 2023.

Find the Perfect Business Idea That Aligns With Your Strengths and Passion

The first step when starting any new business is finding the right idea that aligns with your skillset and interests.

Popular startup ideas include e-commerce stores or subscription businesses, tech startups, digital services such as web design or app development, physical products like health & beauty items or clothing lines, food delivery companies, and more.

Additionally, testing potential ideas by interviewing people within target audiences can help gauge interest levels and inform decisions about which type of company could be most profitable. Here are some examples:

  • eCommerce store specializing in eco-friendly home decor
  • Tech startup creating AI-driven tools for small businesses
  • Subscription service offering monthly deliveries of healthy snacks
  • Beauty & wellness brand selling natural skincare products
  • A delivery company providing farm-to-table meals in local cities

Once you’ve identified the perfect business idea, research your competition. Doing a competitive analysis will help inform decisions about pricing, marketing, product offerings, and getting available 4 letter domains. It also helps to identify any gaps or opportunities for differentiation within the market.

Look at competitors’ brands—their logo, website design, messaging, and content—as well as how they position themselves in their industry. This can serve as inspiration when developing your branding strategy later on down the line.

Step-By-Step Guide On Writing a Business Plan

Creating a comprehensive business plan is essential for anyone looking to start a successful business in 2023.

When writing one, remember that it should include clear objectives such as financial projections, customer segments, target market insights, critical strategies on how you intend to achieve success, and more.

Here’s an example of a great vision statement from Slack: “Slack exists so teams can work together with a purpose—no matter where or who they are—enabling them to do their best work and be happier in the process.”

Creating a Brand Book for Your Business

Once you have your business plan, it’s time to create a brand book that outlines your company’s mission and values.

This will help ensure everyone working on the project is on the same page regarding messaging and visuals across all marketing channels. Smaller companies tend to be more agile with their branding strategies because they can quickly pivot if needed.

Take Kettle & Fire, for example; the bone broth company has shifted its tone from health-focused to lifestyle-focused over time thanks to frequent testing and data analysis of what resonates best with customers.

Larger companies like Apple, meanwhile, are renowned for their consistency; every touchpoint speaks directly back to their core values of simplicity and innovation.  

Tips on How to Create a Strong Website 

For any successful business in 2023, having an up-to-date website is essential for building trust with consumers and driving sales leads.

Examples of great websites include Squarespace (easy design tools), Patagonia (user experience focus), and Warby Parker (modern aesthetic).

These sites feature clean designs that put user experience at the forefront while ensuring your brand’s content is properly organized so visitors can find what they need quickly. When designing your website, make sure to focus on creating a user experience that is intuitive and engaging – keep in mind things like page loading speed, visuals, copywriting, and overall layout.

Finding a Great Name is Important

The name of your business should match the brand you are building as well as represent its core values. Also, avoid any potential trademark conflicts by researching other companies with similar names before settling on one.

Additionally, having a matching domain name will help build consumer trust while ensuring customers can easily find your site online.

Lastly, it’s essential to test the name with target audiences beforehand to understand how people will react before officially launching it.

Here is a list of 10 startup name ideas that capture metaphor (Heartbeat), imagery (Skyview), word meaning/association (Soulwell), and more:

  • Heartbeat
  • Dreamweave
  • Wildstream
  • CirrusCloud
  • Glowlight
  • Zenverse
  • SoulWell
  • BrightVine
  • SkyView
  • NovaPath


There’s no single formula for success when starting a business in 2023. The journey requires entrepreneurs to constantly learn and understand the competitive landscape while also finding ways to differentiate themselves from their competitors.

By following these key steps—such as finding the perfect business idea, writing a comprehensive plan, creating a brand book and website, and choosing an effective name—aspiring entrepreneurs can build businesses that will stand out and make an impact for years to come.

Grant Polachek is the head of branding at Squadhelp.com, a 3X Inc. 5000 company that provides disruptive naming services. Our analysis of over one million names has helped us gather the top-trending names currently available on the internet. As the number one crowdsource naming platform globally, we’ve helped several Fortune 500 organizations and thousands of early-stage businesses alike to succeed in their branding endeavors.



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