[Image source] This article is contributed by James Wilson, a content writer. Creating, establishing, and growing a business is an uphill climb. It takes more than luck and elbow grease. You need a vision, a marketing funnel and a sound plan, a goal for growth, and strategies that are easy to establish and apply. As aRead More
Marketing is constantly evolving and changing. We are slowly moving away from mass, “push”-based marketing and towards more personalized, 1 to 1 communication with targeted consumers, through the many channels and on the many devices that they use. As people’s behaviours and spending habits start to change over time, marketers, salespeople, and customer support repsRead More
When it comes to online video sharing, YouTube is without a doubt the only social media destination. The platform has established itself as a peerless video portal where modern culture unfolds everyday. As a result, marketers have turned to YouTube to build brand relevancy and spur their video marketing strategies. However, positive results are sometimesRead More
Whether you are a start-up or an enterprise business, social media is undeniably a medium that makes any business successful. Now with the start of 2022, it is crucial to stay on top of the latest social media marketing trends and updates, in order to connect and engage with the audience in the most effectiveRead More
There is no doubt that social media marketing is one of the most effective ways to reach your target audience. With social media, you have the power to grow your brand awareness and attract more potential customers. For businesses, your social media marketing strategy does not stop at social media alone, the strategy plays aRead More
If you are a brand or business hoping to thrive and boost your sales on social media, mastering Facebook marketing is key to your success in today’s growing digital landscape. Facebook may be a social media platform where family and friends can LIKE, share or leave comments and messages on family gatherings or holiday vacations,Read More
In recent years, influencer marketing has seen unprecedented growth in the digital business landscape. Influencer marketing is now a mainstream form of online marketing and a marketing buzzword that all top brands and businesses are getting into these days. Yet, there are still people who don’t really understand what influencer marketing is all about andRead More
Let’s be honest here, who here has not heard about TikTok? It is a well-known platform that showcases short, cute, comedic videos and dances and it is immensely popular with the younger demographic. However, TikTok is also the fastest growing social media platform with over 1.1 billion active users globally and has one of the highestRead More
Instagram is one of the most popular social media platforms with over a billion users and over 500 million of them are active users. With its ever-changing features, there is no surprise that more people are now utilizing Instagram as one of their marketing tools. However, as a platform, it also may not be theRead More
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