Tag: marketingtransformation
Tag: marketingtransformation
5 Branding & Marketing Challenges Faced By E-Commerce Businesses & How To Overcome Them
The days when consumers had to visit physical stores to purchase goods are now long gone. With the advent of the internet, it is now possible to acquire virtually everything. People now prefer to shop online from the comfort of their own homes rather than at the nearest shopping mall. Due to Covid19’s mobility limitations,
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Get Creative: Tips on Naming Your Business for Success in 2023
This article is contributed by Grant Polachek, Head of Branding, Squadhelp. Starting a business is an exciting and fulfilling endeavor. The journey of entrepreneurship can be challenging, but it’s worth all the hard work for those who want to create something that will leave their mark on the world. In today’s competitive landscape, entrepreneurs must understand
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How Can The FinTech Industry Change The Financial Sector With Omni-channel Marketing
FinTech is the term used to describe all technological advancements that leverage financial technology. This can include everything from crypto-currencies and payment services to data analysis and sharing. While FinTech is frequently viewed as an emerging industry, it is actually undergoing a period of continued growth as an increasing number of businesses provide innovative new
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The Future of Sustainability & Its Potential In Omni-Channel Marketing
Sustainability is a concept that has been in use for many years, but the term is still not very well understood by the public. When we think of sustainability, we tend to think about environmental issues such as climate change and global warming. However, there are other aspects of sustainability than just these two topics;
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How The Food Industry Can Stay on Top & Updated With Omni-channel Marketing Solutions
The food and beverage industry is one of the most tightly regulated and difficult industries to compete in. The recent pandemic demonstrated how important the industry is, but also how susceptible it can be. This has created many new challenges for retailers, manufacturers, and the restaurant industry. This is besides the constant changes in consumer
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The Biotechnology Industry Outlook: How Can Biotech Providers Keep Pace With Other Businesses In The Industry?
The biotech industry is associated with groundbreaking research for new drugs, improved health products, and more. This implies that the sector must continually assess its technological quotient. Additionally, the evaluation will help biotech and life sciences companies identify their precise problems and challenges. In the last ten years, biotechnology manufacturing has emerged as a key
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How Omni-channel Marketing Strategies Can Help The Healthcare Industry Remain Resilient During Challenging Times
Although the worst of the COVID-19 pandemic has passed, the consequences, including rising healthcare costs, are still with us. What are the healthcare finance trends for 2022? We can definitely expect ongoing costs associated with COVID-19 testing, patient care and vaccine administration to continue well into 2022 and beyond. Healthcare organisations are faced with many
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How The Retail Industry Can Adapt to the Ever-Evolving Needs Of Its Consumers With Omni-channel Marketing Strategies
As human beings, we enjoy having different alternatives and choices. This is particularly true, especially when it comes to shopping. As more and more consumers moved to online shopping in the wake of the COVID-19 global pandemic, the future of retailing has evolved and transformed into a must-have for many successful e-commerce businesses. Consumers are
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How Omni-channel Marketing Strategies Can Help The IT & Tech Industry Shorten Their Sales Cycle & Acquire The Right Leads In Business
As technology continues to evolve, so do business practices and marketing strategies. In the past, a company could only reach customers either through postal mail, the phone or face-to-face. Fast forward to the present, technology has now evolved and so are the ways businesses should promote their products and services. Technology services have helped businesses
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Marketing Transformation 101: How To Grow Your Business & Take Your Marketing To The Next Level
The term “market transformation” first appeared in the literature in the early 1990s. Market transformation is viewed as a catalyst for change, a means of intervening in imperfect markets to effect long-term changes to improve market performance with respect to energy efficiency. While there is not a single, precise definition of market transformation in the
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