Category: E-commerce
Category: E-commerce
5 Branding & Marketing Challenges Faced By E-Commerce Businesses & How To Overcome Them
The days when consumers had to visit physical stores to purchase goods are now long gone. With the advent of the internet, it is now possible to acquire virtually everything. People now prefer to shop online from the comfort of their own homes rather than at the nearest shopping mall. Due to Covid19’s mobility limitations,
Read More5 Top Ecommerce Marketing Trends Every Business Should Look Out For In 2022
Ecommerce is now a mainstream industry for people of all ages. From books to clothing and groceries, we can get almost anything delivered to our doors, all within a few days of clicking the “order” button on a desktop computer or a smartphone app. 2021 has been an interesting year for many businesses across the
Read MoreThe Impact of the Covid-19 Pandemic Towards Consumer Behavior & Marketing Trends
Consumer behavior is always changing and evolving, however the changes seen recently have altered the business world significantly. The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning newer habits and improvising. The expected concern to brands now is just how
Read MoreE commerce Marketing Strategies for 2021 & Beyond
The pandemic has changed the way consumers shop. People are going out lesser but they are shopping online more than ever. A McKinsey report shows that for businesses to keep up, they are quickly moving online, accelerating the digitalisation timeline by as much as 7 years. From brick-to-mortar to click-to-order, it requires strategic planning, customers’
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