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The days when consumers had to visit physical stores to purchase goods are now long gone. With the advent of the internet, it is now possible to acquire virtually everything. People now prefer to shop online from the comfort of their own homes rather than at the nearest shopping mall. Due to Covid19’s mobility limitations,
Read MoreMarketing is constantly evolving and changing. We are slowly moving away from mass, “push”-based marketing and towards more personalized, 1 to 1 communication with targeted consumers, through the many channels and on the many devices that they use. As people’s behaviours and spending habits start to change over time, marketers, salespeople, and customer support reps
Read MoreThe new “normal” continues to evolve as consumers react to the changing landscape caused by the pandemic. They are now embracing different behaviors as they redefine the new norm and rethink how, when, and why they connect with brands. Hybrid marketing is a new and evolving term and is sometimes referred to as omni-channel marketing
Read MoreEcommerce is now a mainstream industry for people of all ages. From books to clothing and groceries, we can get almost anything delivered to our doors, all within a few days of clicking the “order” button on a desktop computer or a smartphone app. 2021 has been an interesting year for many businesses across the
Read MoreConsumer behavior is always changing and evolving, however the changes seen recently have altered the business world significantly. The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning newer habits and improvising. The expected concern to brands now is just how
Read MoreThe pandemic has changed the way consumers shop. People are going out lesser but they are shopping online more than ever. A McKinsey report shows that for businesses to keep up, they are quickly moving online, accelerating the digitalisation timeline by as much as 7 years. From brick-to-mortar to click-to-order, it requires strategic planning, customers’
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