Sustainable Event Marketing: How Green Practices Drive Business Growth, Enhance Brand Image & Reduce Costs
In today’s rapidly evolving event marketing landscape, sustainability has become a cornerstone of success. Industries across the board from tech to medtech are adopting green practices that not only reduce environmental impact, but also enhance brand reputation. While many other sectors grapple with challenges to adopt these practises into their operations, event marketing stands out […]
How B2B Companies Can Master High-Impact Omni-Channel Communication for Business Success
Effective communication is key to any business success. It is about understanding emotions and intentions, not just information exchange. Strong communication with clients, stakeholders, and teams fosters better relationships, smarter decisions, and boosts sales. The Hashtaqs team recently completed and successfully organised an onsite training together with a group of enthusiastic business owners & managers […]
High-Impact Omnichannel Communication: How B2B Brands Can Build Trust & Influence Decision-Makers
Building trust and influence in B2B relationships requires more than just a good product or service. It demands a seamless and consistent communication strategy across every touchpoint. Businesses are required to not only reach diverse audiences but also to build trust and influence through multiple channels. High-impact omnichannel communication enables businesses to craft messages that […]
The Power of Disruption: Elevating Omnichannel Marketing in the Age of Constant Change
In today’s business landscape, standing out from the competition in a crowded market often feels like trying to yell over a stadium with everyone talking simultaneously. It is now vital for businesses to think of unconventional, innovative ways to break through the clutter and resonate with their audience. Disruptive marketing is a game-changer and a […]
Mastering Sustainability Communications for Businesses to Build an Authentic, Future-Proof Brand
Being a sustainable company means understanding your impact on the environment, society, and corporate governance (ESG) and ensuring that your business model remains future-proof in these aspects. ESG is no longer a secondary consideration but a fundamental element that shapes long-term business success. Sustainability communications play a pivotal role in building a brand’s credibility and […]
Greenwashing: How to Ensure Authenticity in Your Sustainability Communications to Build Trust
You’ve probably encountered brands claiming to have sustainable products, pledging environmental benefits, or asserting they reduce greenhouse gas emissions. However, some of these claims turn out to be deceptive – a tactic commonly known as greenwashing. In a recent report by RepRisk, it was revealed that 1,841 documented events of misleading company communications involved greenwashing, […]
Sustainability Marketing: Building a Better Future Through Purpose-Driven Practices
In today’s world, where consumers and brands are increasingly conscious of their environmental impact, sustainability marketing has now become a powerful tool for all businesses alike. It’s more than just promoting green products; it’s about embracing practices that positively affect the environment and society while aligning with core business values. Let’s dive into what sustainability […]
8 Must Have Omnichannel Marketing Strategies for Medical Device Companies to Increase Visibility & Drive Sales
The medical device manufacturing industry is currently experiencing rapid growth. With the rise in health awareness and technological advancements, demand for innovative medical devices has increased exponentially. This demand is driven by a need for more effective diagnostics, personalised treatment plans, and preventive healthcare solutions. Medical device companies are also seeing growth due to an […]
The Role of Social Media in Driving Sustainable Practices & Consumer Behavior
Gone are the days of grainy posters struggling to be heard. Social media has transformed environmental awareness into a dynamic ecosystem, where businesses and consumers can connect, share ideas, and spark movements for positive change. Sustainability, a critical issue of our time, has found a powerful ally in social media platforms – and Hashtaqs can […]
Propelling Towards a Sustainable Industry 5.0 at Advanced Innovation & Manufacturing Asia Week 2024
The Advanced Innovation & Manufacturing (AIM) Asia Week 2024 convention, held from 3-4 September 2024, was a highly anticipated event that brought together industry leaders, innovators, and visionaries to explore how to Advance, Accelerate, and Automate toward a sustainable future and how to embrace Deep Tech Innovation Frontiers for transformative growth. Organised by Hashtaqs and […]
