Unlocking the Power of Social Media Marketing for Businesses 2024 [UPDATED]

Smiling Asian woman checking her social media on smartphone looking at camera and smiling outdoors

In today’s digital age, social media has become a pivotal platform for businesses to connect with their audience, build brand awareness, and drive growth. For small and medium-sized enterprises (SMEs) and startups, especially those seeking government funding, leveraging social media marketing can be a game-changer. Here’s how: 1. Enhanced Brand Visibility Social media platforms offer […]

The Future of Factories: How AI is Redefining Advanced Manufacturing

The Future of Factories: How AI is Redefining Advanced Manufacturing Artificial Intelligence (AI) is revolutionising the world of advanced manufacturing, transforming the way products are designed, produced, and managed. With its ability to analyse vast amounts of data and automate complex processes, AI is a game-changer in the industry, enhancing productivity, quality, flexibility, safety, and […]

Empowering Innovation: Unpacking 2024’s Strategic Tech Trends for Businesses

Data doesn’t lie, and it’s telling us that 2024 is the year technology will truly disrupt the game. From AI-powered insights to hyper-personalised customer experiences, understanding the top 10 strategic technology trends isn’t just a nice-to-have, it’s a business imperative. This article equips you with the data-driven knowledge you need to make informed decisions, optimise […]

Embracing the Future: 5 Biggest Business Trends in 2024 

Embracing the Future: 5 Biggest Business Trends in 2024 In the ever-evolving landscape of business, the year 2024 promises to bring forth a myriad of changes that will shape the way companies operate and thrive. As technology continues to advance at an unprecedented pace, businesses must prepare for the inevitable shifts that lie ahead. What […]

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Optimising Customer Relationship Management with AI-Powered Anomaly Detection Agents

[Image source] This article is contributed by James Wilson, content writer. In an age where businesses compete fiercely for customer attention, the difference between success and obscurity often hinges on the quality of customer relationships. More companies are turning to artificial intelligence, such as configurable analytical agents and autonomous robots, to amplify their Customer Relationship […]

Emotional Intelligence in Leadership: How AI Can Help Executives Foster Positive Workplace Culture

[Image source] This article is contributed by James Wilson, content writer. To start with, Researchers at TalentSmart found that individuals with high emotional intelligence outperformed their low-emotional intelligence counterparts by 70% on average. Additionally, a Center for Creative Leadership survey indicates that 75% of careers get derailed due to emotional competence issues. Recognizing the significance […]

Using AI to Augment Emotional Intelligence in Sales & Marketing: Strategies for Building Stronger Customer Connections

[Image source] This article is contributed by James Wilson, content writer. Sales and marketing is all about appealing to customer emotions. Customer emotions can directly impact sales. As such, sales and marketing professionals must understand customer needs and wants to effectively market their offerings. However, accurately gauging customer emotions can be challenging. This is where […]

The Benefits of AI-Driven Marketing for Global MNCs: Unlocking Success in the Digital Era

In today’s fiercely competitive business landscape, global multinational corporations (MNCs) face the formidable challenge of establishing a strong online presence and staying ahead of the curve. Harnessing the power of Artificial Intelligence (AI) has emerged as a game-changer in the marketing industry, offering an array of advantages that can propel MNCs towards unrivaled success. By […]

4th Annual HASH Innovation Asia Summit 2023 Co-located With Support SMB

Propelling Sustainable Innovation, Delivering Business Impact Back Again Bigger, Better, Bolder! The 4th Annual HASH Innovation Asia Summit 2023 co-located with Support SMB took place at the prestigious Suntec Convention Convention & Exhibition Centre in Singapore, bringing together industry leaders, experts, and visionaries from around the world. With the overarching theme of ‘Propelling Sustainable Innovation, […]