Greenwashing: How to Ensure Authenticity in Your Sustainability Communications to Build Trust  

You’ve probably encountered brands claiming to have sustainable products, pledging environmental benefits, or asserting they reduce greenhouse gas emissions. However, some of these claims turn out to be deceptive – a tactic commonly known as greenwashing. In a recent report by RepRisk, it was revealed that 1,841 documented events of misleading company communications involved greenwashing, […]

Sustainability Marketing: Building a Better Future Through Purpose-Driven Practices  

In today’s world, where consumers and brands are increasingly conscious of their environmental impact, sustainability marketing has now become a powerful tool for all businesses alike. It’s more than just promoting green products; it’s about embracing practices that positively affect the environment and society while aligning with core business values. Let’s dive into what sustainability […]

8 Must Have Omnichannel Marketing Strategies for Medical Device Companies to Increase Visibility & Drive Sales

The medical device manufacturing industry is currently experiencing rapid growth. With the rise in health awareness and technological advancements, demand for innovative medical devices has increased exponentially. This demand is driven by a need for more effective diagnostics, personalised treatment plans, and preventive healthcare solutions. Medical device companies are also seeing growth due to an […]

The Role of Social Media in Driving Sustainable Practices & Consumer Behavior

Gone are the days of grainy posters struggling to be heard. Social media has transformed environmental awareness into a dynamic ecosystem, where businesses and consumers can connect, share ideas, and spark movements for positive change. Sustainability, a critical issue of our time, has found a powerful ally in social media platforms – and Hashtaqs can […]

Propelling Towards a Sustainable Industry 5.0 at Advanced Innovation & Manufacturing Asia Week 2024

The Advanced Innovation & Manufacturing (AIM) Asia Week 2024 convention, held from 3-4 September 2024, was a highly anticipated event that brought together industry leaders, innovators, and visionaries to explore how to Advance, Accelerate, and Automate toward a sustainable future and how to embrace Deep Tech Innovation Frontiers for transformative growth. Organised by Hashtaqs and […]

Precision Production: Robotics Efficiency in Advanced Manufacturing

  Are inefficiencies slowing down your production line? Are safety concerns holding your workforce back from reaching their full potential? Is the scalability of your business limited by outdated processes?  In today’s fast-paced manufacturing environment, businesses must overcome these challenges to stay ahead. But where do you start, especially when precision and efficiency are non-negotiable […]

The Future of Factories: How AI is Redefining Advanced Manufacturing

The Future of Factories: How AI is Redefining Advanced Manufacturing Is your manufacturing operation struggling to keep up with increasing demand, rising costs, or outdated processes? Enter Artificial Intelligence (AI)—the driving force behind smarter, more efficient factories. AI is no longer a distant dream; it’s the reality transforming the manufacturing world, making production faster, safer, […]

Empowering Innovation: Unpacking 2024’s Strategic Tech Trends for Businesses

Data doesn’t lie, and it’s telling us that 2024 is the year technology will truly disrupt the game. From AI-powered insights to hyper-personalised customer experiences, understanding the top 10 strategic technology trends isn’t just a nice-to-have, it’s a business imperative. This article equips you with the data-driven knowledge you need to make informed decisions, optimise […]

Embracing the Future: 5 Biggest Business Trends in 2024 

Embracing the Future: 5 Biggest Business Trends in 2024 In the ever-evolving landscape of business, the year 2024 promises to bring forth a myriad of changes that will shape the way companies operate and thrive. As technology continues to advance at an unprecedented pace, businesses must prepare for the inevitable shifts that lie ahead. What […]

Optimising Customer Relationship Management with AI-Powered Anomaly Detection Agents

[Image source] This article is contributed by James Wilson, content writer. In an age where businesses compete fiercely for customer attention, the difference between success and obscurity often hinges on the quality of customer relationships. More companies are turning to artificial intelligence, such as configurable analytical agents and autonomous robots, to amplify their Customer Relationship […]