Tag: branding
Tag: branding
7 Ways to Improve Customer Retention in the Food Industry
[Image source] This article is contributed by James Wilson, a content writer. The food business is notoriously fickle. You can have all the right ingredients, but if your customer retention game is off, you’ll have a hard time staying in business. No matter if you’re a small catering business or a large restaurant, improving customer retention is
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Get Creative: Tips on Naming Your Business for Success in 2023
This article is contributed by Grant Polachek, Head of Branding, Squadhelp. Starting a business is an exciting and fulfilling endeavor. The journey of entrepreneurship can be challenging, but it’s worth all the hard work for those who want to create something that will leave their mark on the world. In today’s competitive landscape, entrepreneurs must understand
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Virtual Conference Marketing: How To Run a Successful Virtual Event In 2022
When the global pandemic struck in 2020, the world went virtual. We witnessed hundreds of brands and communities transition from hosting live events to virtual conferences. Virtual events are now becoming more commonplace even after post-pandemic. They allow businesses to reach a global audience with hundreds of people in different places and in different time
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Omni-Channel Marketing: How Will It Benefit Small Businesses To Drive Sales?
Marketing is constantly evolving and changing. We are slowly moving away from mass, “push”-based marketing and towards more personalized, 1 to 1 communication with targeted consumers, through the many channels and on the many devices that they use. As people’s behaviours and spending habits start to change over time, marketers, salespeople, and customer support reps
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Brand Transformation: Everything Your Business Needs To Know In 2022
Brand transformation can often mean different things to different people. Some leaders see brand transformation as bold, quick moves as a means to shake things up. Others view brand transformation as the start of a change – a process that starts with purpose, strategy and vision, that takes shape through a series of changes to
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Branding & Its Importance For a Successful Business
A business’s branding is more important than you might think. A brand may seem like it consists of elements such as logos and colors, but in actual fact, it represents the entire identity and it gives personality to your business. Branding may be more important now than ever before. With the power of social media,
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Webinar Marketing: Everything Your Business Needs To Know In 2022
Hosting a webinar marketing is a great way to generate leads, build brand awareness and authority, and develop relationships with both internal and external prospects. Unlike a physical event, webinar content can also be saved for others to view and review after the session has ended. It is a set of techniques aimed at promoting
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Brand Marketing Strategy: An Essential Guide For Brands
There are many competitors out there regardless of which industry you are in. There are millions of businesses selling the same list of products or services. The question is, how do you set yourself apart from your competitors? Think of how products like Panadol is associated with a painkiller or how Colgate is for toothpaste.
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Facebook Marketing: A One-stop Marketing Platform To Generate Sales & Engage With Audiences
If you are a brand or business hoping to thrive and boost your sales on social media, mastering Facebook marketing is key to your success in today’s growing digital landscape. Facebook may be a social media platform where family and friends can LIKE, share or leave comments and messages on family gatherings or holiday vacations,
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LinkedIn Marketing Strategies To Build Relationships For Your Brand & Business
LinkedIn Marketing Strategies To Build Relationships For Your Brand & Business LinkedIn Marketing Strategies To Build Relationships For Your Brand & Business LinkedIn is a favoured social network for business connections & networking. While it might not be as popular for business marketing like Facebook or Instagram, many B2B firms, brands, startups & companies have
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