Lead Generation is defined as the marketing process of attracting and converting a targeted audience and prospects into a list of potential consumers whom has shown an interest in your company or brand’s product or services.
Lead Generation is important to your brand or company for the following reasons:
Allows you to target your desired customers at different demographic locations and collect important data and information about prospects, their needs as well as their preferences.
The more people that have heard about you’re your company or brand, the stronger the brand awareness is and the greater your profit potential will be.
It also educates people in your target market about your product and features, thus creating an opportunity for ‘word of mouth’ within the audience.
(LinkedIn InMail lead generation)