Exhibition

What is an exhibition

In a traditional sense, an exhibition or a trade show in some countries is defined as an event at which companies show their products or services to existing and potential customers. 

Why is an exhibition important?

Raising awareness

• A good way to raise your profiles and generate brand awareness. As well as taking a stand at an event, there are usually other advertising and sponsorship opportunities.

Meet in person

• Meeting face-to-face with potential customers is a great way to start building relationships.

Networking

• A great way to meet potential new customers, suppliers and to learn more about your competitors. 

Launch new product 

• A good place to introduce a new product or service. You will be able to explain the value in person and answer questions is ideal if your product is innovative.

Build your database

• Meeting with potential customers at an exhibition helps you to start building your marketing lists and generate qualified sales leads.