Category: Marketing Transformation
Category: Marketing Transformation
How AI-Driven Marketing Can Help Scale Up Your Business
In today’s digital era, businesses are constantly seeking innovative strategies to scale up and reach new heights. One of the most powerful tools available to them is artificial intelligence (AI). Artificial intelligence has made significant advancements in recent years, transforming various industries and reshaping traditional business models. In marketing, AI has become a game-changer, enabling
Read More
5 Branding & Marketing Challenges Faced By E-Commerce Businesses & How To Overcome Them
The days when consumers had to visit physical stores to purchase goods are now long gone. With the advent of the internet, it is now possible to acquire virtually everything. People now prefer to shop online from the comfort of their own homes rather than at the nearest shopping mall. Due to Covid19’s mobility limitations,
Read More
Get Creative: Tips on Naming Your Business for Success in 2023
This article is contributed by Grant Polachek, Head of Branding, Squadhelp. Starting a business is an exciting and fulfilling endeavor. The journey of entrepreneurship can be challenging, but it’s worth all the hard work for those who want to create something that will leave their mark on the world. In today’s competitive landscape, entrepreneurs must understand
Read More
How Can The FinTech Industry Change The Financial Sector With Omni-channel Marketing
FinTech is the term used to describe all technological advancements that leverage financial technology. This can include everything from crypto-currencies and payment services to data analysis and sharing. While FinTech is frequently viewed as an emerging industry, it is actually undergoing a period of continued growth as an increasing number of businesses provide innovative new
Read More
How Omni-channel Marketing Strategies Can Help The IT & Tech Industry Shorten Their Sales Cycle & Acquire The Right Leads In Business
As technology continues to evolve, so do business practices and marketing strategies. In the past, a company could only reach customers either through postal mail, the phone or face-to-face. Fast forward to the present, technology has now evolved and so are the ways businesses should promote their products and services. Technology services have helped businesses
Read More
Marketing Transformation 101: How To Grow Your Business & Take Your Marketing To The Next Level
The term “market transformation” first appeared in the literature in the early 1990s. Market transformation is viewed as a catalyst for change, a means of intervening in imperfect markets to effect long-term changes to improve market performance with respect to energy efficiency. While there is not a single, precise definition of market transformation in the
Read More