Category: Market research & consumer insights
Category: Market research & consumer insights
The Impact of the Covid-19 Pandemic Towards Consumer Behavior & Marketing Trends
Consumer behavior is always changing and evolving, however the changes seen recently have altered the business world significantly. The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning newer habits and improvising. The expected concern to brands now is just how
Read MoreOur Recent Poll Shows Majority of Businesses Want to Upskill during Covid-19 Pandemic
In this trying period where businesses and entrepreneurs are struggling to cope with the Covid-19 pandemic, we conducted a poll as of 17 March with a community of 100 entrepreneurs to find out more about what activities these individuals and companies would like to do amidst the current work-from-home period. Unsurprisingly, the top 5 activities
Read MoreHow to Thrive Amidst the Novel Coronavirus Outbreak: Ensuring Business Continuity
Photo Credits: The Straits Times (JASON QUAH) The recent outbreak of the 2019 Novel Coronavirus (2019-nCoV) has created significant concerns for businesses in terms of ensuring the continuity of services. However, with the constantly evolving nature of the outbreak, it may be challenging to proceed with typical business operations. Hence, this article summarises several methods
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