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Category: Digital Marketing

Category: Digital Marketing

How Influencer Marketing Works
May 24, 2021 Digital Marketing marketingherentrepreneur

Ever seen a celebrity promoted products on their social media? Actually, that was the origin of influencer marketing. Influencer marketing is now a raising trend in online advertising. It’s a collaboration between brands and individuals who are considered popular or have a large social reach and can influence their followers. They are called Instagram Stars,

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Effective Strategies for Lead Generation & Engagement to Drive Brand Awareness
April 8, 2021 Digital Marketing Hashtaqs

How businesses should be marketing themselves has evolved along the years and especially so during this pandemic. Businesses are plagued with challenges to reach out to decision makers due to the lack of on-site conferences and networking opportunities, and also the inability to reach them over the phone when they are not always in the

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Growth Hacking: What Every Startup or Business Should Know About
October 31, 2020 Digital Marketing marketingherentrepreneur

What is Growth Hacking? As defined by OptinMonster, Growth Hacking are strategies that focused solely on growth. Originally coined by Sean Ellis, the CEO & Founder of Qualaroo. The term is usually used on early-stage start-ups that needs a business growth, spending as little as possible to acquire as many users or customers within a

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4 Steps For SMEs To Prepare For Digital Transformation
December 16, 2019 Digital Marketing marketingherentrepreneur

Digital transformation has taken the world by storm – there is little to no doubt that every organisation will be a digital one in the near future. If you are wondering what exactly is digital transformation and how you can prepare for it, then read on more to find out.  Long-term success and reaching total

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Marketing Mistakes In Tech Startups
December 16, 2019 Digital Marketing marketingherentrepreneur

According to Silicon Republic, Singapore is the gateway to Asia’s bustling technology and financial scene, and home to a diverse and ambitious entrepreneurial community. Many tech startups such as Chope, HonestBee and Shopback have aced their marketing tactics with their apps, websites and social media presence. If you ask any Singaporean on the street that owns

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