Category: Digital Marketing
Category: Digital Marketing
How AI-Driven Marketing Can Help Scale Up Your Business
In today’s digital era, businesses are constantly seeking innovative strategies to scale up and reach new heights. One of the most powerful tools available to them is artificial intelligence (AI). Artificial intelligence has made significant advancements in recent years, transforming various industries and reshaping traditional business models. In marketing, AI has become a game-changer, enabling
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7 Ways to Improve Customer Retention in the Food Industry
[Image source] This article is contributed by James Wilson, a content writer. The food business is notoriously fickle. You can have all the right ingredients, but if your customer retention game is off, you’ll have a hard time staying in business. No matter if you’re a small catering business or a large restaurant, improving customer retention is
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5 Branding & Marketing Challenges Faced By E-Commerce Businesses & How To Overcome Them
The days when consumers had to visit physical stores to purchase goods are now long gone. With the advent of the internet, it is now possible to acquire virtually everything. People now prefer to shop online from the comfort of their own homes rather than at the nearest shopping mall. Due to Covid19’s mobility limitations,
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Get Creative: Tips on Naming Your Business for Success in 2023
This article is contributed by Grant Polachek, Head of Branding, Squadhelp. Starting a business is an exciting and fulfilling endeavor. The journey of entrepreneurship can be challenging, but it’s worth all the hard work for those who want to create something that will leave their mark on the world. In today’s competitive landscape, entrepreneurs must understand
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How Can The FinTech Industry Change The Financial Sector With Omni-channel Marketing
FinTech is the term used to describe all technological advancements that leverage financial technology. This can include everything from crypto-currencies and payment services to data analysis and sharing. While FinTech is frequently viewed as an emerging industry, it is actually undergoing a period of continued growth as an increasing number of businesses provide innovative new
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5 Marketing Strategies That Can Help Your Business Grow in 2022
[Image source] This article is contributed by James Wilson, a content writer. Creating, establishing, and growing a business is an uphill climb. It takes more than luck and elbow grease. You need a vision, a marketing funnel and a sound plan, a goal for growth, and strategies that are easy to establish and apply. As a
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The Future of Sustainability & Its Potential In Omni-Channel Marketing
Sustainability is a concept that has been in use for many years, but the term is still not very well understood by the public. When we think of sustainability, we tend to think about environmental issues such as climate change and global warming. However, there are other aspects of sustainability than just these two topics;
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How The Food Industry Can Stay on Top & Updated With Omni-channel Marketing Solutions
The food and beverage industry is one of the most tightly regulated and difficult industries to compete in. The recent pandemic demonstrated how important the industry is, but also how susceptible it can be. This has created many new challenges for retailers, manufacturers, and the restaurant industry. This is besides the constant changes in consumer
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The Biotechnology Industry Outlook: How Can Biotech Providers Keep Pace With Other Businesses In The Industry?
The biotech industry is associated with groundbreaking research for new drugs, improved health products, and more. This implies that the sector must continually assess its technological quotient. Additionally, the evaluation will help biotech and life sciences companies identify their precise problems and challenges. In the last ten years, biotechnology manufacturing has emerged as a key
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How Omni-channel Marketing Strategies Can Help The Healthcare Industry Remain Resilient During Challenging Times
Although the worst of the COVID-19 pandemic has passed, the consequences, including rising healthcare costs, are still with us. What are the healthcare finance trends for 2022? We can definitely expect ongoing costs associated with COVID-19 testing, patient care and vaccine administration to continue well into 2022 and beyond. Healthcare organisations are faced with many
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