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[Image source] This article is contributed by James Wilson, a content writer. The food business is notoriously fickle. You can have all the right ingredients, but if your customer retention game is off, you’ll have a hard time staying in business. No matter if you’re a small catering business or a large restaurant, improving customer retention is
Read MoreThis article is contributed by Grant Polachek, Head of Branding, Squadhelp. Starting a business is an exciting and fulfilling endeavor. The journey of entrepreneurship can be challenging, but it’s worth all the hard work for those who want to create something that will leave their mark on the world. In today’s competitive landscape, entrepreneurs must understand
Read MoreWhen the global pandemic struck in 2020, the world went virtual. We witnessed hundreds of brands and communities transition from hosting live events to virtual conferences. Virtual events are now becoming more commonplace even after post-pandemic. They allow businesses to reach a global audience with hundreds of people in different places and in different time
Read MoreMarketing is constantly evolving and changing. We are slowly moving away from mass, “push”-based marketing and towards more personalized, 1 to 1 communication with targeted consumers, through the many channels and on the many devices that they use. As people’s behaviours and spending habits start to change over time, marketers, salespeople, and customer support reps
Read MoreBrand transformation can often mean different things to different people. Some leaders see brand transformation as bold, quick moves as a means to shake things up. Others view brand transformation as the start of a change – a process that starts with purpose, strategy and vision, that takes shape through a series of changes to
Read MoreA business’s branding is more important than you might think. A brand may seem like it consists of elements such as logos and colors, but in actual fact, it represents the entire identity and it gives personality to your business. Branding may be more important now than ever before. With the power of social media,
Read MoreAll brands need a video marketing strategy one way or another. This idea is not new. The only thing that has changed in 2022 is just how important video has become on every platform and channel available. Video is no longer just one strategy of your overall marketing plan. It is central to your outreach
Read MoreHosting a webinar marketing is a great way to generate leads, build brand awareness and authority, and develop relationships with both internal and external prospects. Unlike a physical event, webinar content can also be saved for others to view and review after the session has ended. It is a set of techniques aimed at promoting
Read MoreIf you manage or own a startup business, then it is vital to work on your marketing strategy. Tons of new startups emerged every year, but only a small number of them become large enterprises. Startups in general only have one goal in mind and that is growth. To be able to stay on track,
Read MoreEcommerce is now a mainstream industry for people of all ages. From books to clothing and groceries, we can get almost anything delivered to our doors, all within a few days of clicking the “order” button on a desktop computer or a smartphone app. 2021 has been an interesting year for many businesses across the
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