3rd Annual HASH Innovation Asia Summit 2022 – Day 1
Innovate, Collaborate & Globalise For The Future of Sustainable Economy HASH Innovation Asia Summit is back again for a successful third time running! The HASH Innovation Asia Summit is back again and what a great third round it has been! We had an inspiring and fruitful 2-day Hybrid Summit from 1 to 2 September 2022, […]
Virtual Conference Marketing: How To Run a Successful Virtual Event In 2022
When the global pandemic struck in 2020, the world went virtual. We witnessed hundreds of brands and communities transition from hosting live events to virtual conferences. Virtual events are now becoming more commonplace even after post-pandemic. They allow businesses to reach a global audience with hundreds of people in different places and in different time […]
Omni-Channel Marketing: How Will It Benefit Small Businesses To Drive Sales?
Marketing is constantly evolving and changing. We are slowly moving away from mass, “push”-based marketing and towards more personalized, 1 to 1 communication with targeted consumers, through the many channels and on the many devices that they use. As people’s behaviours and spending habits start to change over time, marketers, salespeople, and customer support reps […]
Marketing Transformation 101: How To Grow Your Business & Take Your Marketing To The Next Level
The term “market transformation” first appeared in the literature in the early 1990s. Market transformation is viewed as a catalyst for change, a means of intervening in imperfect markets to effect long-term changes to improve market performance with respect to energy efficiency. While there is not a single, precise definition of market transformation in the […]
Brand Transformation: Everything Your Business Needs To Know In 2022
Brand transformation can often mean different things to different people. Some leaders see brand transformation as bold, quick moves as a means to shake things up. Others view brand transformation as the start of a change – a process that starts with purpose, strategy and vision, that takes shape through a series of changes to […]
Branding & Its Importance For a Successful Business
A business’s branding is more important than you might think. A brand may seem like it consists of elements such as logos and colors, but in actual fact, it represents the entire identity and it gives personality to your business. Branding may be more important now than ever before. With the power of social media, […]
Metaverse: What Is It & How will it be a Game Changer For Brands & Businesses in 2022 & Beyond
Imagine a world where you could have a conversation with your colleagues on a beach, take meeting notes while floating around a space station, or even teleport yourself from your office to London and New York in just a few clicks, all without taking a step outside your front door. You can even send in […]
What Is a Chatbot & How Will It Transform Your Business?
With the rise of technology, we see businesses opting for newer strategies and methods to leverage in their operations, in order to stand out from the competition and more importantly to fit the changes in consumer behavior during the pandemic. Customer communication has to be prompt whether for sales, marketing, or support. If your brand or […]
What is Web 3.0 & How Will It Impact The Future Of Businesses?
The internet is an amazing technology that has delivered everything it promised in the last decade. In just a short time, the internet has revolutionised education, personal communications, urban planning, and especially the way we conduct businesses. The best part of it all, the internet is just getting started. Web 3.0 is the third generation […]
5 Key Benefits of Video Marketing In Driving Sales For Small Businesses
All brands need a video marketing strategy one way or another. This idea is not new. The only thing that has changed in 2022 is just how important video has become on every platform and channel available. Video is no longer just one strategy of your overall marketing plan. It is central to your outreach […]
