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Customer Engagement Training

Unlocking Excellence: Customer Engagement Training for Elevated Service and Satisfaction

Customer engagement Training is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline. The term can also be used to define customer-to-customer correspondence regarding a communication, product, service or brand. However, the latter dissemination originates from a business-to-consumer interaction resonated at a subconscious level.

Online customer engagement is qualitatively different from offline engagement as the nature of the customer’s interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs, for example, are spaces where people can communicate and socialize in ways that cannot be replicated by any offline interactive medium. Online customer engagement is a social phenomenon that became mainstream with the wide adoption of the internet in the late 1990s, which has expanded the technical developments in broadband speed, connectivity, and social media. These factors enable customer behavior to regularly engage in online communities revolving, directly or indirectly, around product categories and other consumption topics. This process leads to a customer’s positive engagement with the company or offering, as well as the behaviors associated with different degrees of customer engagement.

Customer engagement includes the following courses:

Effective Communication Skills To Engage With Important Stakeholders

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Effective Sales Techniques To Close High-Value Deals

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21st Century Quality Service Excellence

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Effective Negotiation Strategies In Business

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Sales 101

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Uncovering The Science Of Sales

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Effective Communication Skills To Engage With
Important Stakeholders

Synopsis

Do you want to communicate clearly both verbally and non-verbally? Do you have the skills in active listening and in showing empathy? What are the strategies for communicating in a difficult circumstance? With effective communication, you can have better relationships and be more effective at work.

No matter what level or job role a person has within an organization, clear and effective communication and an ability to maintain positive working relationships is the key to achieving success. There are many tools and techniques that can be applied to enhance communication in different situations.
When these are used in tandem with appropriate levels of self-confidence and sensitivity to the interests of others, on-going relationships are enhanced
and preserved.

Why you should attend

  • Enhanced Relationship Building : Attending training in effective communication skills empowers individuals to build stronger and more meaningful relationships with key stakeholders, fostering trust and collaboration.
  • Impactful Communication Strategies : Training provides practical tools and strategies for communicating messages in a compelling and impactful way, ensuring that individuals can convey information clearly and persuasively to important stakeholders.
  • Conflict Resolution Proficiency : Participants learn effective conflict resolution techniques, enabling them to address disagreements and challenges diplomatically, leading to smoother interactions with stakeholders.
  • Active Listening Skills : Effective communication training emphasizes the importance of active listening. Participants acquire skills to listen attentively, understand stakeholder perspectives, and respond thoughtfully, enhancing overall communication effectiveness.
  • Strategic Decision-Making Input : By honing communication skills, individuals can actively engage stakeholders in decision-making processes, gathering valuable input and ensuring that decisions align with stakeholder expectations, ultimately contributing to successful outcomes.

Who Should Attend

  • Executives and leaders responsible for steering organizational strategies and relationships should attend to enhance their communication skills with key stakeholders.
  • Customer service representatives, sales teams, and client-facing professionals can benefit to improve their ability to engage effectively with clients and customers.
  • Project managers tasked with coordinating and communicating with diverse stakeholders throughout project lifecycles can attend to refine their communication strategies.
  • PR and communications specialists involved in managing external relations and brand image should attend to refine their skills in engaging with various stakeholders.
  • Employees from different departments collaborating on projects or initiatives can attend to foster better communication and understanding among cross-functional teams and stakeholders.

Learning outcomes

  • Participants gain the ability to build stronger and more positive relationships with stakeholders, fostering trust, understanding, and collaboration.
  • Training equips individuals with strategic communication skills, enabling them to convey messages clearly and persuasively to key stakeholders, aligning with organizational goals.
  • Participants develop proficiency in addressing conflicts diplomatically, leading to smoother interactions and maintaining positive relationships with stakeholders.
  • The training emphasizes the importance of active listening. Participants enhance their ability to listen attentively, understand stakeholder perspectives, and respond thoughtfully.
  • Individuals learn how to actively engage stakeholders in decision-making processes, gathering valuable input and ensuring decisions align with stakeholder expectations for successful outcomes.

Effective Sales Techniques To Close High-Value Deals

Synopsis

Sales professionals are often driven by quantity of sales rather than the value of sales, and thus resulting in many low-value deals being closed. Sales professionals also often hard-sell their products, focusing on selling product features and not applying the right techniques for customers to understand the need of their products or services. These mistakes can affect the bottom-line of the company. Thus, it is important to apply effective sales techniques to understand clients’ situation, needs and challenges in order to propose the most relevant yet a high- value solution to them. Knowing how to draft an attractive business proposal with the clients’ needs and solution’s benefits in mind, can help increase acceptance rates from clients and avoid massive bargaining.

This workshop comprises group discussions, role plays, sharing, critique and review. It is designed to help participants understand the basic fundamentals of effective selling to the practical application of the tools and techniques, in order to obtain high-value deals.

Why you should attend

  • Mastering Persuasive Communication : Attendees acquire advanced communication skills tailored for sales, learning to convey value propositions convincingly and influence decision-makers effectively.
  • Building Long-Term Client Relationships : Training emphasizes relationship-building strategies, empowering individuals to foster lasting connections with clients and customers, crucial for repeat business and referrals.
  • Overcoming Objections with Confidence : Participants gain techniques to handle objections with confidence and finesse, turning challenges into opportunities and increasing the likelihood of closing high-value deals.
  • Negotiation Mastery : The training hones negotiation skills, equipping individuals to navigate complex deal structures, terms, and conditions to secure favorable outcomes for both parties.
  • Strategic Closing Techniques : Attendees learn various closing techniques tailored for high-value deals, ensuring they can confidently guide prospects through the decision-making process to successful closures.

Who Should Attend

  • Sales teams, including account executives, sales representatives, and business development professionals, should attend to enhance their skills in closing high-value deals.
  • Sales managers and leaders responsible for guiding their teams and overseeing strategic sales initiatives can benefit from the training to provide valuable insights and mentorship.
  • Entrepreneurs and business owners actively involved in sales activities or leading their sales efforts should attend to refine their skills in closing high-value deals for business growth.
  • Professionals involved in corporate development, partnerships, or strategic alliances can attend to improve their ability to negotiate and close high-impact deals for mutual success.
  • Individuals engaged in complex sales processes or dealing with high-value products or services can benefit from the training to navigate intricacies and successfully close substantial deals.

Learning outcomes?

  • Participants develop the ability to identify challenges specific to closing high-value deals and acquire strategies to overcome these obstacles effectively.
  • The training ensures a deep understanding of feature- vs benefit-driven selling approaches, empowering individuals to tailor their strategies based on the unique aspects of high-value deals.
  • Attendees learn and apply effective questioning techniques and pitching strategies to convincingly guide clients through the decision-making process, increasing the likelihood of closing high-value deals.
  • The training equips participants with the skills to generate effective price mechanisms and strategies tailored for larger deals, ensuring they can navigate pricing discussions successfully.
  • Individuals gain the ability to create attractive high-value packages that excite clients, incorporating value-added elements to make deals more appealing and increase the chances of successful closures.

21st Century Quality Service Excellence

Synopsis

Standards of quality customer service has evolved over time with increasing expectations and demands from customers, however employees are not equipped enough with the skill sets to implement quality customer service in the 21st century to win customers. Dissatisfied customers may stop patronising the business or spread negative feedback, leading to a decline in business overtime.

In this course, attendees will understand what quality customer service is to customers of today, learn how to provide for customers’ needs, and implement exceptional service to win customers. This course will equip attendees with the tools, strategies and the know-hows, to bring value to the company and their customers.

This course incorporates videos, group discussions, and activities in its lesson plan to allow attendees to experience the process of quality customer service, which can be applied internally with fellow colleagues and externally with customers.

Why you should attend

  • Adaptation to Evolving Customer Expectations : Attendees gain insights into the latest trends and shifts in customer expectations, ensuring they can adapt their service approach to meet the dynamic demands of the 21st century.
  • Utilizing Technological Advancements : The training equips participants with knowledge on leveraging modern technologies to enhance service delivery, streamline processes, and provide a seamless customer experience.
  • Cultivating a Customer-Centric Mindset : Individuals learn the importance of cultivating a customer-centric mindset in the digital era, emphasizing the value of understanding and addressing the unique needs and preferences of today’s customers.
  • Enhanced Communication in a Digital Landscape : Participants develop advanced communication skills tailored for the digital landscape, ensuring effective interactions with customers across various online platforms and channels.
  • Building Resilient Service Strategies : Attendees acquire strategies to build resilient service excellence frameworks, enabling them to navigate challenges, build customer loyalty, and ensure sustained success in the ever-evolving business landscape.

Who Should Attend

  • Customer service representatives, executives, and managers should attend to enhance their skills and stay updated on the latest trends in delivering quality service.
  • Frontline teams interacting directly with customers, including sales and support personnel, can benefit to refine their service approach in line with 21st-century expectations.
  • Entrepreneurs and business owners keen on providing exceptional service can attend to understand the evolving landscape and implement effective strategies within their organizations.
  • Service managers and leaders responsible for overseeing service excellence initiatives can attend to gain insights into modern approaches and best practices.
  • Individuals working in service-intensive industries such as hospitality, healthcare, or technology should attend to adapt their service delivery strategies to the current customer service landscape.

Learning outcomes?

  • Participants gain the skills and knowledge to elevate customer satisfaction levels by aligning service strategies with the expectations of the 21st-century consumer.
  • The training enables individuals to integrate and leverage cutting-edge technologies to enhance service delivery, ensuring efficiency and effectiveness in addressing customer needs.
  • Attendees develop advanced communication skills suitable for the digital era, facilitating meaningful interactions with customers across various online platforms and channels.
  • The learning outcomes emphasize the importance of cultivating a customer-centric mindset, guiding participants to understand and respond to the unique needs and preferences of today’s customers.
  • Participants acquire strategies to build resilient service excellence frameworks, equipping them to navigate challenges and maintain high standards of service delivery in the ever-evolving business landscape.

Effective Negotiation Strategies In Business

Synopsis

It is inevitable that conflict and disagreement will arise due to varied demands and priorities of various parties. Without negotiation, differences can cause conflicts which may lead to argument and dissatisfied parties. Negotiation is supposed to remove the barriers to communications.

A successful negotiation is part and parcel of achieving a win-win situation between two or more parties, and it is commonly practiced in the workplace, in business, and in life in general. It is a common problem-solving process for parties to reach an agreement. Thus, it is imperative to understand the various stages of negotiation and how to approach a situation where you are required to negotiate for a better outcome. Businesses that do not initiate the negotiation process find themselves in the losing end. Thus, it is important that staffs are trained to prepare for a negotiation, understand the limits of giving, and know when to walk away.

In this course, attendees will learn the elements and basics of negotiation, how to engage in collaborative negotiations, generate positive outcomes, and overcome the challenges in the negotiation process, in the business context, which they can also apply in their daily lives.

This course incorporates videos, group discussions, and activities in its lesson plan to allow attendees to experience the fundamentals of negotiation and how to master it in order to achieve a positive business outcome.

Why you should attend

  • Enhanced Deal Success Rates : Attendees acquire effective negotiation strategies to increase deal success rates, ensuring favorable outcomes in various business transactions.
  • Improved Communication Skills : The training hones communication skills, empowering individuals to articulate their positions persuasively and understand the perspectives of others during negotiations.
  • Conflict Resolution Proficiency : Participants gain proficiency in resolving conflicts during negotiations, fostering collaborative and mutually beneficial agreements with stakeholders.
  • Strategic Decision-Making Influence : The training equips individuals to strategically influence decision-making processes, enabling them to guide negotiations towards outcomes aligned with their business objectives.
  • Negotiation Agility in Diverse Scenarios : Attendees learn adaptive negotiation strategies, allowing them to navigate diverse scenarios, handle different counterparts, and excel in negotiations across various business contexts.

Who Should Attend

  • Sales representatives and business development professionals can benefit from the training to enhance their negotiation skills in securing deals and partnerships.
  • Managers and executives responsible for decision-making and strategic initiatives should attend to improve their negotiation prowess in various business scenarios.
  • Entrepreneurs and business owners engaged in negotiations for partnerships, collaborations, or sales contracts can attend to refine their negotiation strategies.
  • Legal and contract management professionals involved in negotiating terms and agreements will find value in developing advanced negotiation skills.
  • Professionals in procurement and vendor management roles can attend to negotiate effectively, ensuring favorable terms in supplier agreements and contracts.

Learning outcomes?

  • Participants develop mastery in advanced negotiation techniques, enhancing their ability to navigate complex business scenarios and achieve successful outcomes.
  • The training focuses on strategies to increase deal success rates, empowering individuals to negotiate favorable terms and agreements in various business transactions.
  • Attendees gain improved communication and persuasion skills, enabling them to articulate positions effectively and influence outcomes during negotiations.
  • Individuals acquire expertise in conflict resolution within the negotiation process, fostering collaborative and mutually beneficial agreements with stakeholders.
  • The training equips participants to strategically influence decision-making processes, providing them with the tools to guide negotiations toward outcomes aligned with their business objectives.

Sales 101

Synopsis

New sales professionals may find it daunting to speak to customers and cold-call their prospects, as their anxiety level may be higher than their skills level. Thus, they may perform passive sales activities such as waiting for customers to contact them or sending out emails and hoping that someone responses. Inexperienced sales professionals may feature-dump their customers with information that do not matter, causing them to lose the sale and thus confidence to pursue further. In the long-run, this can be detrimental to the organisation’s performance.

In this course, attendees will understand what active selling is and the end-to-end sales skill sets to help them overcome their challenges and be better sales professionals who could clinch high-value deals. This course will equip attendees with the tools, strategies and the know-hows, to bring value to the company and their customers.

This course incorporates videos, group discussions, and activities in its lesson plan to allow attendees to experience the fundamentals of sales from identifying prospects to closing a sale.

Why you should attend

  • Foundational Sales Skills Development : Attendees acquire essential foundational sales skills, providing a comprehensive understanding of the key principles and techniques necessary for success in sales.
  • Prospecting and Lead Generation Mastery : The training focuses on effective prospecting and lead generation strategies, empowering individuals to identify and engage potential customers to drive sales.
  • Effective Communication Techniques : Participants enhance their communication skills, learning how to articulate product or service benefits persuasively and address customer needs with clarity and impact.
  • Closing Deals with Confidence : The training equips individuals with strategies for effective deal-closing, ensuring they can navigate objections and secure successful sales transactions with confidence.
  • Building Customer Relationships : Attendees learn the importance of building strong customer relationships, fostering loyalty and repeat business through positive interactions and understanding customer needs.

Who Should Attend

  • Individuals new to the field of sales can attend Sales 101 training to build a strong foundational understanding of sales principles and techniques.
  • Entry-level sales representatives who are starting their careers in sales can benefit from Sales 101 to develop essential skills for success in the field.
  • Entrepreneurs and small business owners looking to enhance their sales skills and drive business growth can attend to gain practical insights.
  • Professionals transitioning from customer service roles to sales can attend Sales 101 to acquire the necessary skills for effective selling.
  • Individuals in sales support and administrative roles can attend to gain a foundational understanding of sales processes, enabling them to contribute more effectively to sales teams.

Learning outcomes?

  • Understanding the stages of the sales cycle
  • Differentiating between product features vs benefits
  • Identifying the target markets of the products
  • Implementing lead generation strategies to grow prospects list
  • Qualifying prospects strategically to shorten sales cycle
  • Investigating the needs of clients by engaging them with active listening and questioning skills
  • Applying up-selling and cross-selling techniques
  • Objection-handling to overcome rejections

Uncovering The Science Of Sales

Synopsis

Sales professionals face a variety of challenges in the journey to close a sale. It can be very daunting speaking to customers and cold-calling prospects. The ensuing anxiety can cause a passive sales approach: sending out emails or waiting for customers rather than being pro-active in seeking and contacting them. Inexperienced sales professionals may ‘feature-dump’. This creates a loss of customer interest and their own confidence in pursuing a sale further. Furthermore, despite applying good sales techniques, some are unable to close sales because they poorly represent their brands or do not present themselves well. Misalignment of brand message can lead a customer to mistrust the product or company which denies one a sale.

Left unaddressed, such obstacles to sound sales performance can be highly detrimental to your organisation’s performance. Sales training is the game-changer that dramatically improves your sales team’s productivity.

In this course, attendees learn the secrets of the sales process: from identifying prospects to closing a sale. They will understand active selling. The end-to-end sales skills they learn will help them overcome their personal sales challenges to become better sales professionals who clinch high-value deals fast. A insightful psychometric test will pin-point the behavioural characteristics that each attendee needs to modify to create a positive persona and personal approach that achieves high level sales. They discover how to correct their image to create an effective personal brand. They will improve their communication skills to ask the right questions in the right way and know how to pitch to close the deal. This course will equip attendees with the tools, strategies and know-how to bring value to the company and their customers.

Attendees actively experience the fundamental tenets of sales through the videos, group discussions, and activities incorporated in this program.

Why you should attend

  • In-Depth Understanding of Sales Psychology : Attendees gain insights into the psychological aspects of sales, understanding buyer behavior, motivations, and decision-making processes.
  • Data-Driven Sales Strategies : The training focuses on leveraging data and analytics to inform sales strategies, providing participants with tools to make informed decisions and optimize their approach.
  • Advanced Sales Communication Techniques : Participants learn advanced communication techniques tailored to sales, enhancing their ability to connect with clients, address objections, and foster meaningful relationships.
  • Strategic Sales Planning and Execution : The training equips individuals with strategic sales planning skills, guiding them in developing effective sales plans and executing them for maximum impact.
  • Leveraging Technology in Sales : Attendees explore the integration of technology in sales processes, learning to leverage tools and platforms for efficiency, automation, and enhanced customer engagement.

Who Should Attend

  • Seasoned sales professionals can benefit from the advanced insights offered in Uncovering The Science Of Sales training to refine their skills and stay ahead in the competitive sales landscape.
  • Sales managers and leaders looking to deepen their understanding of sales dynamics, psychology, and data-driven strategies can attend for enhanced leadership in their roles.
  • Marketing professionals collaborating closely with sales teams can attend to gain insights into aligning marketing efforts with sales strategies, optimizing customer engagement.
  • Entrepreneurs and business owners seeking advanced sales knowledge can attend to refine their sales approach and contribute to the growth of their ventures.
  • Individuals specializing in sales strategy and data analysis can attend to enhance their strategic planning skills and leverage data for more informed decision-making in sales.

Learning outcomes?

  • Participants gain a deep understanding of sales psychology, enabling them to comprehend buyer behavior, motivations, and decision-making processes for more effective sales interactions.
  • Attendees acquire skills in leveraging data and analytics for sales decision-making, allowing them to optimize strategies and adapt to changing market dynamics.
  • The training hones advanced communication techniques tailored to sales, empowering participants to connect with clients, overcome objections, and foster more meaningful and persuasive interactions.
  • Individuals develop proficiency in strategic sales planning, enabling them to create comprehensive and effective sales plans aligned with organizational goals.
  • Participants learn to integrate technology into sales processes, discovering tools and platforms that enhance efficiency, automate tasks, and elevate overall customer engagement.

Your Journey Starts Here: Lifelong Learning, Lasting Impact

Embark on a journey of continuous improvement with Hashtaqs. Our training courses not only provide knowledge but also instill a mindset of lifelong learning, ensuring you’re always at the forefront of innovation. Elevate your skills, enhance your career, and future-proof your success with Hashtaqs Training.

How can Hashtaqs help?

Here in Hashtaqs, we focus on measurable impact. Hashtaqs assesses the effectiveness of training programs through performance metrics, employee feedback, and key performance indicators, ensuring tangible and positive outcomes for your business.


For any queries regarding our content marketing services, advisory and consultation appointments kindly contact us at
+65 8868 1418 or email at [email protected]

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Hashtaqs drives businesses to scale up, venture build & internationalise through brand transformation, AI-driven omni channel marketing & ecosystem development.

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  • +65 8868 1418

Copyright 2023 Hashtaqs® Pte Ltd. All Rights Reserved.

Hashtaqs drives businesses to scale up, venture build & internationalise through brand transformation, AI-driven omni channel marketing & ecosystem development.

Facebook Instagram Linkedin Youtube
Get In Touch
  • Mon-Fri 9:00AM - 6:00PM
  • Singapore - 99 Duxton, Singapore 089543
  • Malaysia - Arcc Spaces, Level 30, The Gardens North Tower Mid Valley City Lingkaran Syed Putra, Kuala Lumpur 59200
  • +65 8868 1418

Hashtaqs drives businesses to scale up, venture build & internationalise through brand transformation, AI-driven omni channel marketing & ecosystem development.

Facebook Instagram Linkedin Youtube
Get In Touch
  • Mon-Fri 9:00AM - 6:00PM
  • Singapore - 99 Duxton, Singapore 089543
  • Malaysia - Arcc Spaces, Level 30, The Gardens North Tower Mid Valley City Lingkaran Syed Putra, Kuala Lumpur 59200
  • +65 8868 1418

Copyright 2023 Hashtaqs® Pte Ltd.
All Rights Reserved.