Digital Marketing and Brand Transformation
Digital marketing transformation is the shift in organizational thinking away from favoring traditional marketing channels to prioritizing digital media.
Also known as digital-first, it means removing the bias towards traditional or conventional marketing channels and putting digital at the heart of your thinking and all your marketing tactics.
Technological developments are accelerating resulting in increased mobile digital consumption which is changing customer expectations, meaning your marketing practices need to evolve to keep pace.
A digital marketing transformation project means transforming your marketing culture and processes to be ‘digital first’, not simply viewing digital marketing as an add on.
The course includes: