How Omni-channel Marketing Strategies Can Help The Healthcare Industry Remain Resilient During Challenging Times
Although the worst of the COVID-19 pandemic has passed, the consequences, including rising healthcare costs, are still with us. What are the healthcare finance trends for 2022? We can definitely expect ongoing costs associated with COVID-19 testing, patient care and vaccine administration to continue well into 2022 and beyond. Healthcare organisations are faced with many […]
How The Retail Industry Can Adapt to the Ever-Evolving Needs Of Its Consumers With Omni-channel Marketing Strategies
As human beings, we enjoy having different alternatives and choices. This is particularly true, especially when it comes to shopping. As more and more consumers moved to online shopping in the wake of the COVID-19 global pandemic, the future of retailing has evolved and transformed into a must-have for many successful e-commerce businesses. Consumers are […]
How Omni-channel Marketing Strategies Can Help The IT & Tech Industry Shorten Their Sales Cycle & Acquire The Right Leads In Business
As technology continues to evolve, so do business practices and marketing strategies. In the past, a company could only reach customers either through postal mail, the phone or face-to-face. Fast forward to the present, technology has now evolved and so are the ways businesses should promote their products and services. Technology services have helped businesses […]
Virtual Conference Marketing: How To Run a Successful Virtual Event In 2022
When the global pandemic struck in 2020, the world went virtual. We witnessed hundreds of brands and communities transition from hosting live events to virtual conferences. Virtual events are now becoming more commonplace even after post-pandemic. They allow businesses to reach a global audience with hundreds of people in different places and in different time […]
Omni-Channel Marketing: How Will It Benefit Small Businesses To Drive Sales?
Marketing is constantly evolving and changing. We are slowly moving away from mass, “push”-based marketing and towards more personalized, 1 to 1 communication with targeted consumers, through the many channels and on the many devices that they use. As people’s behaviours and spending habits start to change over time, marketers, salespeople, and customer support reps […]
Marketing Transformation 101: How To Grow Your Business & Take Your Marketing To The Next Level
The term “market transformation” first appeared in the literature in the early 1990s. Market transformation is viewed as a catalyst for change, a means of intervening in imperfect markets to effect long-term changes to improve market performance with respect to energy efficiency. While there is not a single, precise definition of market transformation in the […]
What is Web 3.0 & How Will It Impact The Future Of Businesses?
The internet is an amazing technology that has delivered everything it promised in the last decade. In just a short time, the internet has revolutionised education, personal communications, urban planning, and especially the way we conduct businesses. The best part of it all, the internet is just getting started. Web 3.0 is the third generation […]
Hybrid Marketing: What is it & How Will It Benefit Businesses?
The new “normal” continues to evolve as consumers react to the changing landscape caused by the pandemic. They are now embracing different behaviors as they redefine the new norm and rethink how, when, and why they connect with brands. Hybrid marketing is a new and evolving term and is sometimes referred to as omni-channel marketing […]
Omni-channel Marketing Strategies for a Holistic Brand Development
We recently had an engaging Virtual HASH LXN (LearnXNetwork) talk with our Founder and Managing Director Renee Tan, our guest speaker, Serial Entrepreneur, book author and licensed Jet pilot, Fabian Lim together with a close number of 178 participants online, discussing about ‘Omni-channel Marketing Strategies for Holistic Brand Development’ and addressing what are the key […]
6 Cost-Effective Small Business Marketing Ideas
As a small business owner, you can’t afford to invest in some form of marketing. But considering there are nearly as many ways to promote yourself as there are people, how do you know which small business marketing methods will pay off in real ROI and which ones will waste your resources? Not every small […]
