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Author: marketingherentrepreneur

Author: marketingherentrepreneur

How Artificial Intelligence Can Help SMEs
December 16, 2019 Uncategorized marketingherentrepreneur

In today’s society, technology has transformed every facet of our lives – from our daily mundane tasks such as sweeping the floor to flying cars, there seems to be no end in sight. Amidst the rapid development of technology and digital processes, artificial intelligence or AI – has been one of the most disruptive on

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6 SEO Tips To Benefit Any Business
December 16, 2019 Uncategorized marketingherentrepreneur

SEO (Search Engine Optimisation) is a way of structuring your website to build traffic through organic search. As opposed to paid traffic, which comes from advertisements, organic search traffic comes from high rankings in search engines and creating quality content that captures your audience. In a world where 32 percent of people click the first Google search

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Marketing Mistakes In Tech Startups
December 16, 2019 Uncategorized marketingherentrepreneur

According to Silicon Republic, Singapore is the gateway to Asia’s bustling technology and financial scene, and home to a diverse and ambitious entrepreneurial community. Many tech startups such as Chope, HonestBee and Shopback have aced their marketing tactics with their apps, websites and social media presence. If you ask any Singaporean on the street that owns

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5 Funding Options For Your Start-Up
December 16, 2019 Uncategorized marketingherentrepreneur

Having an idea for a business is the first step of starting any business, the next – is finding sufficient funds to make the idea into a reality. Let’s face it, not every one of us are born with a silver spoon or have avenues of strong financial backing from friends and family members. Thus,

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5 Tips On Scaling Your Business
December 16, 2019 Uncategorized marketingherentrepreneur

To some, “making it big” means to successful scale their business both domestically and globally but doing it wrongly or prematurely may cause many errors, setbacks and could potentially lead to a disaster instead. For many SME owners, it may be dangerous to “experiment” with the wrong scaling strategies because of tight finances and limited

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3 Main Challenges Of SMEs In Singapore
December 16, 2019 Uncategorized marketingherentrepreneur

According to Singapore Department of Statistics, Small and Medium Enterprises (SMEs) make up 99% of Singapore enterprises. To consider as a SME, an enterprise should have operating receipts not more than $100 million or employment not more than 200 workers for all sectors. In recent years, the Singapore government has been injecting many grants, schemes

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Top 5 HR Issues Companies Face
December 16, 2019 Uncategorized marketingherentrepreneur

“Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission.” – Anne M. Mulcahy Human resource (HR) management plays a key role in ensuring employees stay motivated

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3 Tips To Pump Up Your Networking Game
December 16, 2019 Uncategorized marketingherentrepreneur

Networking plays a vital role in a business’ success. Start-ups specifically should maximize their networks to build relationships, expand their knowledge, and to let others know about their business. Expanding your network can be done by attending seminars, professional gatherings, and other events that are to be attended by people that you want to connect

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3 Effective Sales Tactics For Small Businesses
December 16, 2019 Uncategorized marketingherentrepreneur

To run a business effectively and efficiently requires a lot of upfront effort. Efficiency demands processes, protocol, and forethought in every aspect of your business. This endeavor trolls through strategy, operations, marketing, your finances, and especially sales. To talk you through the most effective tactics business owners should know about sales, I asked the best salesperson

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5 Steps to Perfect Your Business Pitch
December 5, 2019 Uncategorized marketingherentrepreneur

1. Know who you are pitching to and tailor your pitch accordingly: Even though you are pitching the same service or product every time, you can’t repeat the same lines. Each opportunity is different so it is important to tailor your pitch according to the situation and his/her level of understanding and interest. It should be

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