Latest Posts

Capital Management Strategies for Businesses
June 5, 2020 Uncategorized marketingherentrepreneur

We recently had an engaging Virtual HASH LXN (LearnXNetwork) talk with our Founder and Managing Director Renee Tan, our guest speaker, Chief Financial Officer and Fellow Chartered Accountant, Gail Shan together with participants online, discussing about ‘Capital Management Strategies for Businesses’.      Key takeaways or areas from the discussion are as follows: What are the

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Omni-channel Marketing Strategies for a Holistic Brand Development
May 22, 2020 Omni channel marketing marketingherentrepreneur

We recently had an engaging Virtual HASH LXN (LearnXNetwork) talk with our Founder and Managing Director Renee Tan, our guest speaker, Serial Entrepreneur, book author and licensed Jet pilot, Fabian Lim together with a close number of 178 participants online, discussing about ‘Omni-channel Marketing Strategies for Holistic Brand Development’ and addressing what are the key

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Our Recent Poll Shows Majority of Businesses Want to Upskill during Covid-19 Pandemic
March 23, 2020 Market research & consumer insights marketingherentrepreneur

In this trying period where businesses and entrepreneurs are struggling to cope with the Covid-19 pandemic, we conducted a poll as of 17 March with a community of 100 entrepreneurs to find out more about what activities these individuals and companies would like to do amidst the current work-from-home period. Unsurprisingly, the top 5 activities

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How to Thrive Amidst the Novel Coronavirus Outbreak: Ensuring Business Continuity
February 12, 2020 Market research & consumer insights marketingherentrepreneur

Photo Credits: The Straits Times (JASON QUAH) The recent outbreak of the 2019 Novel Coronavirus (2019-nCoV) has created significant concerns for businesses in terms of ensuring the continuity of services. However, with the constantly evolving nature of the outbreak, it may be challenging to proceed with typical business operations. Hence, this article summarises several methods

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6 Cost-Effective Small Business Marketing Ideas
December 19, 2019 Omni channel marketing marketingherentrepreneur

As a small business owner, you can’t afford to invest in some form of marketing. But considering there are nearly as many ways to promote yourself as there are people, how do you know which small business marketing methods will pay off in real ROI and which ones will waste your resources? Not every small

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4 Steps For SMEs To Prepare For Digital Transformation
December 16, 2019 Digital Marketing marketingherentrepreneur

Digital transformation has taken the world by storm – there is little to no doubt that every organisation will be a digital one in the near future. If you are wondering what exactly is digital transformation and how you can prepare for it, then read on more to find out.  Long-term success and reaching total

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How Artificial Intelligence Can Help SMEs
December 16, 2019 Technology & Innovation marketingherentrepreneur

In today’s society, technology has transformed every facet of our lives – from our daily mundane tasks such as sweeping the floor to flying cars, there seems to be no end in sight. Amidst the rapid development of technology and digital processes, artificial intelligence or AI – has been one of the most disruptive on

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6 SEO Tips To Benefit Any Business
December 16, 2019 SEO marketingherentrepreneur

SEO (Search Engine Optimisation) is a way of structuring your website to build traffic through organic search. As opposed to paid traffic, which comes from advertisements, organic search traffic comes from high rankings in search engines and creating quality content that captures your audience. In a world where 32 percent of people click the first Google search

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Marketing Mistakes In Tech Startups
December 16, 2019 Digital Marketing marketingherentrepreneur

According to Silicon Republic, Singapore is the gateway to Asia’s bustling technology and financial scene, and home to a diverse and ambitious entrepreneurial community. Many tech startups such as Chope, HonestBee and Shopback have aced their marketing tactics with their apps, websites and social media presence. If you ask any Singaporean on the street that owns

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5 Funding Options For Your Start-Up
December 16, 2019 Branding marketingherentrepreneur

Having an idea for a business is the first step of starting any business, the next – is finding sufficient funds to make the idea into a reality. Let’s face it, not every one of us are born with a silver spoon or have avenues of strong financial backing from friends and family members. Thus,

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