Greenwashing: How to Ensure Authenticity in Your Sustainability Communications to Build Trust  

You’ve probably encountered brands claiming to have sustainable products, pledging environmental benefits, or asserting they reduce greenhouse gas emissions. However, some of these claims turn out to be deceptive – a tactic commonly known as greenwashing. In a recent report by RepRisk, it was revealed that 1,841 documented events of misleading company communications involved greenwashing, […]