Year: 2021
Year: 2021
E commerce Marketing Strategies for 2021 & Beyond
The pandemic has changed the way consumers shop. People are going out lesser but they are shopping online more than ever. A McKinsey report shows that for businesses to keep up, they are quickly moving online, accelerating the digitalisation timeline by as much as 7 years. From brick-to-mortar to click-to-order, it requires strategic planning, customers’
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Why Companies Should Leverage On Webinar Marketing To Educate Prospects & Develop Business Relationships
Hosting a webinar is a great way to generate leads, build brand awareness and authority, and develop relationships with both internal and external prospects. Unlike a physical event, webinar content can also be saved for others to view and review after the session has ended. What is webinar marketing? Webinar marketing is an inexpensive
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Benefits of Influencer Marketing In Driving Sales For Small Businesses
In recent years, influencer marketing has seen unprecedented growth in the digital business landscape. Influencer marketing is now a mainstream form of online marketing and a marketing buzzword that all top brands and businesses are getting into these days. Yet, there are still people who don’t really understand what influencer marketing is all about and
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Building Your Business Using TikTok
Let’s be honest here, who here has not heard about TikTok? It is a well-known platform that showcases short, cute, comedic videos and dances and it is immensely popular with the younger demographic. However, TikTok is also the fastest growing social media platform with over 1.1 billion active users globally and has one of the highest
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4 Quick Tips on How to Stand Out in Instagram
Instagram is one of the most popular social media platforms with over a billion users and over 500 million of them are active users. With its ever-changing features, there is no surprise that more people are now utilizing Instagram as one of their marketing tools. However, as a platform, it also may not be the
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Brand Building For Businesses To Create Awareness
We see brands everywhere today. From an advert on a billboard street, a food paper wrapper, a building of your favorite coffee place, to the digital symbol on your mobile screen devices. Branding in general is an activity or the process of giving a certain meaning to specific organization, company, products or services to a
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How Influencer Marketing Works
Ever seen a celebrity promoted products on their social media? Actually, that was the origin of influencer marketing. Influencer marketing is now a raising trend in online advertising. It’s a collaboration between brands and individuals who are considered popular or have a large social reach and can influence their followers. They are called Instagram Stars,
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Effective Strategies for Lead Generation & Engagement to Drive Brand Awareness
How businesses should be marketing themselves has evolved along the years and especially so during this pandemic. Businesses are plagued with challenges to reach out to decision makers due to the lack of on-site conferences and networking opportunities, and also the inability to reach them over the phone when they are not always in the
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How businesses can benefit from the Singapore Budget 2021
Deputy Prime Minister and Finance Minister, Mr Heng Swee Keat revealed a SGD$24 billion plan on 16 Feb 2021 to the people, which includes raising grants and extending training initiatives for all local businesses. This uplifting would greatly benefit businesses that have been impacted due to the pandemic where common challenges faced were: 1. Financial-related
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