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As a small business owner, you can’t afford to invest in some form of marketing. But considering there are nearly as many ways to promote yourself as there are people, how do you know which small business marketing methods will pay off in real ROI and which ones will waste your resources? Not every small
Read MoreDigital transformation has taken the world by storm – there is little to no doubt that every organisation will be a digital one in the near future. If you are wondering what exactly is digital transformation and how you can prepare for it, then read on more to find out. Long-term success and reaching total
Read MoreIn today’s society, technology has transformed every facet of our lives – from our daily mundane tasks such as sweeping the floor to flying cars, there seems to be no end in sight. Amidst the rapid development of technology and digital processes, artificial intelligence or AI – has been one of the most disruptive on
Read MoreSEO (Search Engine Optimisation) is a way of structuring your website to build traffic through organic search. As opposed to paid traffic, which comes from advertisements, organic search traffic comes from high rankings in search engines and creating quality content that captures your audience. In a world where 32 percent of people click the first Google search
Read MoreAccording to Silicon Republic, Singapore is the gateway to Asia’s bustling technology and financial scene, and home to a diverse and ambitious entrepreneurial community. Many tech startups such as Chope, HonestBee and Shopback have aced their marketing tactics with their apps, websites and social media presence. If you ask any Singaporean on the street that owns
Read MoreHaving an idea for a business is the first step of starting any business, the next – is finding sufficient funds to make the idea into a reality. Let’s face it, not every one of us are born with a silver spoon or have avenues of strong financial backing from friends and family members. Thus,
Read MoreTo some, “making it big” means to successful scale their business both domestically and globally but doing it wrongly or prematurely may cause many errors, setbacks and could potentially lead to a disaster instead. For many SME owners, it may be dangerous to “experiment” with the wrong scaling strategies because of tight finances and limited
Read MoreAccording to Singapore Department of Statistics, Small and Medium Enterprises (SMEs) make up 99% of Singapore enterprises. To consider as a SME, an enterprise should have operating receipts not more than $100 million or employment not more than 200 workers for all sectors. In recent years, the Singapore government has been injecting many grants, schemes
Read More“Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission.” – Anne M. Mulcahy Human resource (HR) management plays a key role in ensuring employees stay motivated
Read MoreNetworking plays a vital role in a business’ success. Start-ups specifically should maximize their networks to build relationships, expand their knowledge, and to let others know about their business. Expanding your network can be done by attending seminars, professional gatherings, and other events that are to be attended by people that you want to connect
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